Nykaa Fashion has taken a bold step forward in shaping the fashion conversation by announcing actors Ishaan Khatter and Shanaya Kapoor as the new faces of the brand. This partnership isn’t just about celebrity; it’s about authenticity, style evolution, and owning one’s narrative.

In an age where fashion is no longer dictated by the runway alone, but by individuality, culture, and mood — Ishaan and Shanaya represent two sides of the modern Indian style story. He, with his grounded, experimental edge and effortless cool. She, with her emerging yet fearless femininity that balances trend and tradition.

Together, they bring fresh energy to Nykaa Fashion, a platform already celebrated for being more than just a destination — it’s a discovery space, where every scroll feels personal, and every style feels attainable.

From global cult favourites like Cider, NA-KD, and Revolve, to cherished homegrown labels like Gajra Gang, RSVP, Twenty Dresses, and Nykd by Nykaa, the platform curates style for every moment — whether it’s an elevated brunch look, a power workwear fit, or something bold for Saturday night.

This collaboration isn’t just about clothes. It’s about self-expression, confidence, and the joy of crafting looks that are unapologetically “you.”
It’s about redefining what style means for this generation — inclusive, fluid, and mood-first. A place where fashion doesn’t follow rules, it follows you.

Adwaita Nayar, CEO of Nykaa Fashion, beautifully sums it up:

“This partnership celebrates the joy of dressing up (or down), owning your narrative, and finding pieces that speak to you.”

With Ishaan and Shanaya onboard, Nykaa Fashion is ready to scale its storytelling — inspiring young Indians to experiment, express, and evolve their wardrobe with meaning, personality, and presence.

Author: Sania Khan