As excitement for TATA IPL 2025 builds, My11Circle, the popular fantasy sports platform from Games24x7, is set to elevate the experience with its latest campaign, ‘Circle Mein Aaja’. Through this initiative, My11Circle continues to reshape user engagement, offering an immersive experience, high-profile brand ambassadors, and inviting players to be at the heart of the action.

Saroj Panigrahi, Chief Operating Officer of Games24x7, shared his thoughts on the launch, stating, “Our focus is always on our users and their love for the game. We are constantly innovating to enhance the platform, making it more immersive and rewarding for our players. TATA IPL is not just a tournament—it’s a passion that unites millions. With this campaign, we’re taking that excitement to new heights. By blending nostalgia with fan-favorite moments in an exciting and contemporary way, we’re offering users an experience that immerses them in the ultimate fantasy cricket universe. Our all-encompassing 360-degree marketing approach, including partnerships both on and off the field, TV, digital platforms, and more, aims to deepen user engagement throughout the IPL season and strengthen our brand.”

The ‘Circle Mein Aaja’ campaign comes to life through six captivating ad films, each featuring a cricketing superstar. My11Circle’s existing ambassadors, alongside cricket stars like Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal, headline the campaign. Each ad showcases a player unexpectedly transported into a fan’s fantasy team, creating a thrilling and imaginative moment. Conceptualized by Vasan Bala and executed by creative agency The Script Room, the films offer a fresh, dynamic perspective that draws fans deeper into the world of fantasy cricket.

A standout element of the campaign is its reimagined version of the iconic 90s song “Aaja Meri Gaadi Mein Baith Jaa,” originally sung by Anu Malik. For this campaign, the legendary composer has recorded a new rendition, “Aaja Mere Circle Mein Aaja,” infusing nostalgia with a modern twist. This catchy tune serves as a perfect backdrop, staying with the audience long after the ad ends.

As part of the 360-degree marketing strategy, ‘Circle Mein Aaja’ will be rolled out across television, OTT platforms, and social media channels. The campaign will be further amplified through partnerships with renowned celebrities such as Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, and Durgesh Kumar. These collaborations will maximize the campaign’s reach and engagement, ensuring that My11Circle’s presence resonates across all fan bases.

In addition to the ad films, My11Circle will introduce a series of interactive social media challenges and promotions to keep fans engaged. The platform is also working on exclusive offers and giveaways that tie into the IPL season, giving users the chance to earn rewards for their participation. By combining compelling storytelling with exciting rewards, My11Circle is positioning itself as a leader in the fantasy sports space, ensuring that players feel like they are part of the IPL excitement from the sidelines to the virtual field.

With its bold and engaging campaign, My11Circle is setting new benchmarks for fantasy sports platforms, bringing users closer to their favorite cricket moments. As the IPL season kicks off, fans can expect a series of interactive and rewarding experiences, making this campaign not just about playing fantasy cricket but living the IPL journey in a whole new way.

Looking ahead, My11Circle plans to expand its offerings even further. With the increased popularity of fantasy sports in India, the platform is looking at introducing new features, including enhanced AI-based tools for users to create smarter fantasy teams. As the world of fantasy cricket continues to grow, My11Circle is positioning itself to be at the forefront, innovating and adapting to the evolving needs of cricket fans across the country.As part of its strategy to deepen user involvement, My11Circle is also focusing on enhancing community interaction within the platform. Players can expect an array of features designed to foster friendly competition, such as fantasy leagues where users can team up with friends and family to compete for exclusive prizes. The platform aims to create an interactive and social experience where users can engage with one another, share tips, and celebrate their successes throughout the IPL season. By providing a sense of belonging, My11Circle is ensuring that its users feel connected, not just to the game, but to a larger community of fantasy cricket enthusiasts.

Furthermore, My11Circle is ramping up its commitment to responsible gaming, ensuring a safe and enjoyable experience for all players. As part of the campaign, the platform is reinforcing its efforts to educate users about the importance of playing responsibly. This includes providing clear guidelines, promoting fair play, and offering resources for those who may need assistance. By striking a balance between excitement and responsibility, My11Circle is showing its dedication to not only entertaining millions of fans but also protecting their well-being as they engage in the fantasy cricket universe.

Author: Aryan chaudhary