Mirinda’s latest Holi campaign brings out the true spirit of the festival, emphasizing the brand’s association with fun and joy. The advertisement showcases a playful interaction between a son and his mother, with Mirinda transforming the moment from serious to light-hearted. This shift in mood illustrates how the beverage can instantly elevate any situation, adding an element of playfulness and energy to everyday moments.

The campaign highlights Mirinda’s deep connection to the vibrant festivities of Holi, portraying how the drink can enhance celebrations with its bright colors and zesty flavor. It embodies the essence of Holi—bringing people together in a fun and joyous atmosphere. Mirinda’s presence at the heart of these celebrations serves as a perfect match for the festival, helping make every moment more colorful and refreshing.

Shailja Joshi, the category lead for Cola and Flavours at PepsiCo India, commented on the campaign, saying, “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been central to Mirinda. This campaign brings these values to life, demonstrating how Mirinda infuses a splash of color and playfulness into everyday moments. Whether it’s reminiscing about past celebrations or looking forward to future ones, Mirinda is the ideal companion to make Holi even more vibrant, refreshing, and memorable.”

Sidhant Mago, the founder of Daftar Creative Room, shared his enthusiasm about the project, stating, “Who wouldn’t be excited to work on the Mirinda Holi brief? From the moment we heard it from the Mirinda marketing team, we were eager to get started. It’s the most colorful brand paired with the most vibrant festival—this collaboration is easily one of the best of the year!”

Director Shakun Batra, known for his work as a filmmaker, actor, and writer, also reflected on his experience working on the campaign: “Collaborating with Mirinda for the first time has been an absolute joy! The brand’s energetic and playful nature made this Holi campaign a fantastic experience. With Sidhant Mago’s creative direction and vision, we knew we were making something truly unique. The marketing team and Mago’s creativity captured the unfiltered joy and madness of both Holi and Mirinda. The laughter, the colors, the unstoppable fun—it all came to life beautifully, making this campaign a celebration like no other.”

The campaign film will be widely promoted across digital and social media platforms to inspire people nationwide to embrace the festive spirit of Holi. Mirinda will be available in both single-serve and multi-serve packs, available at modern retail outlets, traditional stores, and through e-commerce and quick-commerce platforms, ensuring that fans can easily grab a bottle to join in the celebration.

In addition, the brand plans to engage consumers with interactive and immersive content across social media, encouraging them to share their own vibrant Holi moments with Mirinda. The brand aims to capture the festive energy and excitement of Holi through user-generated content, creating a dynamic and interactive experience for fans. With a mix of colorful imagery, engaging storytelling, and a refreshing drink, Mirinda hopes to make this Holi the most fun and unforgettable yet.

Author: Aryan chaudhary