Mint: Revolutionizing Business Journalism in India

Mint is not just climbing the ranks; it’s redefining the standards of business news in India. According to Comscore’s October 2024 data, Mint has risen to the #2 spot among business/finance news publishers, becoming the preferred platform for India’s top decision-makers, investors, and entrepreneurs. With unmatched reach, engagement, and innovation, Mint is shaping the future of business journalism in India.

Breaking Records and Setting Benchmarks
Mint’s performance in October 2024 is nothing short of extraordinary:

42.3 Million Unique Visitors: Mint surpassed The Economic Times across all platforms, solidifying its place as a trusted source of business insights.
39.4 Million Unique Visitors on Mobile: Mint’s mobile-first approach resonates with India’s digital-savvy audience, reflecting its ability to adapt to changing consumption patterns.
Unparalleled Audience Engagement
Mint’s content doesn’t just attract readers; it keeps them hooked:

103 Million Minutes Spent: Readers actively engaged with Mint’s deep, analytical content for over 100 million minutes in October.
161 Million Page Views: Mint’s compelling storytelling and sharp reporting continue to drive high levels of audience interaction.
The Go-To Choice for Business Leaders
Mint’s premium readership underscores its status as a trusted partner for India’s business community. Key facts include:

648,000 Premium Readers: Mint’s readership includes the country’s most influential decision-makers, founders, and policymakers.
72% Reader Exclusivity: Mint enjoys a loyal audience, with over two-thirds exclusively turning to its platform for authoritative business news.
Strategic Influence: As Union Budget 2025 Nears
As the Union Budget 2025 approaches, Mint is the ultimate platform for brands aiming to reach a high-impact audience. Its unparalleled reach and credibility provide a unique opportunity for brands to amplify their messaging and maximize visibility during this critical economic event.

Mint’s Commitment to Excellence
Mint stands out with its relentless focus on delivering:

Authoritative Reporting: Accurate, timely, and in-depth coverage of India’s dynamic economic landscape.
Sharp Analysis: Insights that empower readers to make informed decisions in one of the world’s fastest-growing major economies.
Premium Content: Stories that matter, crafted for business leaders who demand clarity and depth.
About Mint
Mint is India’s #2 business daily, trusted by decision-makers globally. With a monthly reach of 42 million unique visitors, 161 million page views, and an audience comprised of top investors, entrepreneurs, and policymakers, Mint continues to drive impact. It empowers its readers to navigate and understand India’s rapidly evolving economic ecosystem with confidence.

Author: Sania Khan