KL Rahul Becomes Paul & Shark’s First Global Ambassador, Launches Spring/Summer 2025 Campaign

In a landmark moment for fashion and sport, Italian luxury clothing brand Paul & Shark has named KL Rahul — one of India’s most stylish and celebrated cricketers — as its first-ever global ambassador. This strategic partnership marks a significant milestone for both the brand and the athlete, merging high fashion with sporting excellence.

The collaboration positions KL Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection, which goes live globally on May 2, 2025, across the brand’s digital platforms and Rahul’s Instagram. With a strong focus on the Indian market, this campaign is a nod to India’s growing influence in the global fashion and luxury ecosystem.

Known for its heritage rooted in authenticity, adventure, and elegance, Paul & Shark finds a perfect reflection of these values in KL Rahul — an athlete whose calm confidence, world-class talent, and distinct fashion sense have earned him fans far beyond the cricket field.

Andrea Dini, CEO of Paul & Shark, expressed:
“Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a lifestyle where sport, travel, and refined aesthetics come together.”

KL Rahul, sharing his excitement, said:
“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence — which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special. It feels like the kind of partnership that just fits.”

The newly launched Spring/Summer 2025 collection features a sophisticated blend of luxury fabrics like silk, linen, and cashmere, combined with performance-driven technologies like the brand’s signature Typhoon membrane — designed to withstand wind and rain while offering a sleek, contemporary silhouette. The collection captures the essence of modern masculinity: bold yet refined, versatile yet elegant.

This campaign sets a new benchmark for how global fashion brands are embracing India not just as a market but as a cultural and style powerhouse. With KL Rahul leading the way, Paul & Shark’s global narrative now resonates more closely with a younger, fashion-forward audience in India and beyond.

Author: Sania Khan