In a sparkling new partnership, Magic Moments Vodka, one of India’s leading vodka brands under the umbrella of Radico Khaitan, has announced Bollywood star and youth icon Kriti Sanon as its newest brand ambassador. This collaboration marks a dynamic evolution for the brand, as it aligns with the aspirations of a new generation that celebrates self-expression, authenticity, and vibrant lifestyles.

Magic Moments, known for its bold and confident persona, finds a natural partner in Kriti Sanon—an actress who is not just admired for her talent but also for her fearless individuality and magnetic presence. The brand’s latest campaign aims to capture the energy of today’s youth—those who live unapologetically, express freely, and turn every moment into magic.

“We are absolutely pumped to have Kriti on board,” said Abhishek Khaitan, Managing Director of Radico Khaitan.
“She’s smart, stylish, and fearless—just like the new-age consumer we speak to. With this campaign, we’re not just raising a toast to the moment; we’re owning it. This is a bold new chapter for Magic Moments, and with Kriti, we’re making it truly magical.”

The brand’s focus is clear: to be the drink of choice for those who are bold, spirited, and unafraid to express themselves. Whether it’s a party, a celebration, or a simple gathering of friends, Magic Moments is positioning itself as the enabler of unforgettable experiences.

Amar Sinha, COO at Radico Khaitan, added,
“Radico is super excited to bring together India’s No. 1 vodka with Bollywood’s No. 1 power-packed face. Kriti Sanon isn’t just a star—she’s the vibe. She connects effortlessly with today’s bold and fearless generation, and she embodies everything Magic Moments stands for. As we expand and elevate our brand, Kriti is the perfect partner to lead the charge.”

Kriti Sanon, fresh off multiple box-office successes and admired for her style and substance, brings her infectious energy and relatability to the campaign.

“Magic Moments is all about owning your vibe and celebrating life in its raw, untampered form,” said Kriti.
“I’m super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy—just the way I like it. Here’s to living the moment, one magic at a time!”

With this bold move, Magic Moments is not just rebranding—it’s rewriting the rules of youth-centric lifestyle marketing. By teaming up with Kriti Sanon, the brand is ready to speak louder, shine brighter, and celebrate harder.

Author: Sania Khan