Libas, a leading fashion brand, has expanded its presence on Myntra by launching on Myntra’s M-Now, a service that offers rapid delivery of its Indian wear collections within just 30 minutes. This initiative is set to enhance shopping convenience and cater to the evolving needs of modern consumers. The rollout will initially launch in Bengaluru, ensuring that customers in the city can access stylish and elegant Indian wear without long delivery waits. The Myntra M-Now collection will debut with 150 styles, including some of the most popular kurta sets, making ethnic fashion more accessible and convenient than ever before.

Sidhant Keshwani, founder and CEO of Libas, expressed his enthusiasm about this expansion, emphasizing the brand’s long-standing partnership with Myntra. He stated, “Libas has shared a strong and enduring partnership with Myntra for over a decade, growing together as a leading force in the ethnic wear segment. Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility. At Libas, innovation drives our approach, and this collaboration marks a significant step in redefining how customers experience fashion—seamless, and effortlessly integrated into their lifestyles. Strengthening our relationship with Myntra, this initiative reinforces our shared vision of delivering unparalleled convenience without compromising on style and quality.”

Speaking on the launch, Sharon Pais, Chief Business Officer at Myntra, highlighted the platform’s commitment to revolutionizing fashion retail through speed, convenience, and style. She remarked, “At Myntra, we are constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style. With Libas now being available on M-Now, we are further empowering our customers to access Indian wear starting 30 minutes. This renewed association reflects our shared vision with Libas to deliver an unparalleled experience to millions of customers, enabling them to eliminate trade-offs between fashion and speed.”

With the fast-paced nature of today’s lifestyle, customers are increasingly looking for solutions that bring style and efficiency together. Myntra’s M-Now service, now featuring Libas, is set to transform how Indian wear is shopped online. No more waiting for days to receive a beautifully crafted kurta set—now, customers in Bengaluru can have it in just 30 minutes. As this rollout gains momentum, fashion enthusiasts across other cities can look forward to experiencing the same level of seamless and swift shopping in the near future.

By combining Libas’ rich legacy in ethnic wear with Myntra’s pioneering innovation in fashion technology, this collaboration is bound to redefine the online shopping landscape. Customers can now enjoy high-quality, stylish Indian wear delivered to their doorsteps faster than ever before, ensuring they always stay ahead in their fashion game. The fusion of heritage, contemporary trends, and cutting-edge logistics promises a truly redefined shopping experience. Stay tuned for further expansion and exciting updates as Libas and Myntra continue to push boundaries in making fashion more accessible, stylish, and convenient!

Author: Sathya Udaiyar