**Libas Expands Its Reach with Myntra’s M-Now Service for Lightning-Fast Indian Wear Delivery**

Libas, the renowned fashion brand celebrated for its exquisite ethnic and contemporary Indian wear, has taken a significant leap in its partnership with Myntra by launching its collections on the Myntra M-Now platform. With this exciting collaboration, customers can now access their favorite Libas Indian wear collections with an impressive 30-minute delivery window, setting a new benchmark in the fashion e-commerce industry. The launch represents a bold step in offering customers not only quality and style but also the ultimate convenience, a feature that has become increasingly important to modern shoppers.

### **A Game-Changer for Indian Wear Shopping**

The Myntra M-Now service, which guarantees delivery within 30 minutes, is transforming the way consumers shop for their favorite fashion pieces. This revolutionary platform is now featuring a curated collection from Libas, including over 150 different styles of clothing, ranging from kurtas, kurta sets, and tunics to contemporary ethnic wear. Myntra’s M-Now service aims to bridge the gap between fashion and speed, enabling consumers in Bengaluru to experience the convenience of quick delivery of Indian wear without the usual waiting times associated with online shopping.

With the growing demand for instant gratification, particularly in a post-pandemic world where consumers are accustomed to quick and hassle-free services, this partnership answers a critical need for modern shoppers. In the past, ethnic wear often involved long waits for delivery or required customers to make a trip to a brick-and-mortar store. With the launch of M-Now, Myntra and Libas are solving this issue by offering instant access to fashionable and high-quality Indian wear, further cementing Myntra’s position as a leader in the online fashion industry.

**Myntra M-Now: The Ultimate Convenience for Fashion Lovers**

The launch of Libas on the Myntra M-Now platform comes with a promise of convenience, speed, and style. Customers who are looking for last-minute outfits for events, casual wear, or simply need to refresh their wardrobe, will now have the luxury of browsing through Libas’ chic ethnic wear collections and receiving them in just 30 minutes. Whether it’s an impromptu gathering, a festive celebration, or an important event, this service ensures that fashion is never compromised, even when there’s no time to spare.

The curated collection of Libas styles available through M-Now includes a variety of different ethnic wear choices, designed to cater to the diverse tastes of the modern consumer. From classic kurtas to contemporary tunics, the collection is perfect for individuals who are looking for traditional yet trendy options that seamlessly blend into everyday life. The quick delivery service ensures that fashion is no longer a time-consuming process, offering an accessible solution for customers who seek instant gratification.

The M-Now service, which is currently available in Bengaluru, promises to expand to other cities in the near future. The goal is to make Libas’ fashionable ethnic collections accessible to a broader audience while offering them the convenience of fast and reliable delivery. This partnership not only improves customer satisfaction but also ensures that Libas remains at the forefront of the rapidly evolving fashion market.

**The Vision and Commitment Behind the Collaboration**

The collaboration between Libas and Myntra is a significant milestone in the journey of both brands. Libas has been a trusted name in the Indian ethnic wear market for over a decade, and the brand’s founder and CEO, Sidhant Keshwani, has always been focused on delivering high-quality, fashionable products to consumers. Keshwani spoke about the long-standing partnership with Myntra, emphasizing that it has been a strong and enduring collaboration that has contributed to the brand’s success over the years.

“Libas has shared a strong and enduring partnership with Myntra for over a decade, growing together as a leading force in the ethnic wear segment,” Keshwani remarked. “Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility. At Libas, innovation drives our approach, and this collaboration marks a significant step in redefining how customers experience fashion—seamless, and effortlessly integrated into their lifestyles.”

According to Keshwani, this new initiative represents a critical evolution in how Libas is approaching customer convenience. The introduction of the 30-minute delivery service through M-Now signifies the brand’s dedication to adapting to the changing demands of its consumers, who increasingly value speed and ease of access. It’s a move that ensures Libas stays relevant in a rapidly changing fashion landscape while continuing to provide high-quality ethnic wear that customers have come to love.

**Sharon Pais: A Shared Vision of Convenience and Style**

Sharon Pais, Chief Business Officer at Myntra, also shared her thoughts on the significance of this expanded partnership. Myntra has long been known for its ability to innovate and redefine the fashion shopping experience, and the launch of Libas on M-Now reflects the company’s ongoing commitment to offering customers a seamless blend of convenience, speed, and style.

“Myntra is constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style,” Pais said. “With Libas now being available on M-Now, we are further empowering our customers to access Indian wear starting at 30 minutes. This renewed association reflects our shared vision with Libas to deliver an unparalleled experience to millions of customers, enabling them to eliminate trade-offs between fashion and speed.”

Pais further elaborated on how the collaboration reflects Myntra’s desire to offer a seamless shopping experience. “Our goal is to provide a platform where customers don’t have to choose between speed and style. With Libas available on M-Now, shoppers can now get the best of both worlds—fabulous Indian wear and the convenience of lightning-fast delivery. This partnership is another step toward creating a more customer-centric shopping experience that continues to evolve with consumer needs,” she added.

The inclusion of Libas in Myntra’s M-Now offering is a testament to the shared vision between the two companies. Both brands are dedicated to providing a high-quality customer experience that eliminates the barriers between consumers and the fashion they desire, creating a new benchmark for the industry.

**The Future of Fashion: Innovation and Convenience**

With this new collaboration, both Libas and Myntra are well-positioned to lead the charge in the next phase of fashion e-commerce. Consumers are increasingly expecting faster, more efficient shopping experiences, and the M-Now service perfectly meets this need by offering quicker access to stylish clothing without compromising quality. This partnership is not just about speed but about shaping the future of fashion shopping by integrating technology and customer preferences.

While the service is currently available in Bengaluru, the expectation is that Myntra will gradually expand M-Now to other key cities across India, allowing more customers to enjoy this unprecedented level of convenience. The success of the Libas launch on M-Now could also pave the way for other fashion brands to join the platform, further diversifying the options available to consumers who want fast delivery without sacrificing quality.

Moreover, this partnership between Libas and Myntra is just the beginning of a broader trend toward innovation in the fashion industry. As both brands continue to explore new ways to enhance the customer experience, there is no doubt that future innovations will continue to reshape the landscape of fashion e-commerce, offering consumers even more ways to enjoy fast, seamless, and stylish shopping.

### **Conclusion: A New Standard in Fashion Shopping**

Libas’ expansion onto Myntra’s M-Now platform is a groundbreaking development in the world of Indian wear fashion. By offering a 30-minute delivery window, the brand is making high-quality ethnic wear more accessible and convenient for modern consumers who demand speed and efficiency. This innovative approach is redefining how customers experience fashion, making it easier than ever to shop for beautiful ethnic styles in the fast-paced world we live in.

As the collaboration between Libas and Myntra strengthens, the possibilities for future growth and innovation are limitless. This partnership represents the perfect synergy between a trusted fashion brand and an innovative e-commerce platform, promising a future where fashion and convenience are seamlessly intertwined. For now, shoppers in Bengaluru can enjoy the convenience of fast delivery, while other cities can look forward to experiencing the same level of service in the near future. With Libas’ commitment to quality and Myntra’s innovative approach to fast delivery, this collaboration is sure to set a new standard in the fashion industry for years to come.

Author: Kashish Ghosh