Levi’s is ushering in a new era by highlighting its products as timeless style essentials. The collection features standout items like the Ribcage Wide Leg jeans, the Braided Vest, and the Spade Trench, each enhanced with unique details that embody the campaign’s focus on individuality and transformation, according to a blog post on the company’s site.

“Levi’s has always embraced its deep-rooted denim legacy, adapting it to fit new cultural trends, proving that reinvention is at the heart of our brand,” said Kenny Mitchell, Chief Marketing Officer of Levi Strauss & Co. “The ‘Pool Hall’ chapter celebrates our heritage while exploring new horizons, offering our fans the chance to customize their Levi’s and showcase their personal style.”

For this new chapter of the REIIMAGINE campaign, the brand collaborated with Grammy Award-winning director Melina Matsoukas, along with Emmy Award-winning cinematographer Marcell Rév and photographer Mason Poole. The campaign was developed in partnership with TBWA\Chiat\Day LA and produced by de la revolućion/PRETTYBIRD.

The launch of “Pool Hall” is accompanied by a comprehensive global campaign, including TV, digital platforms, social media, out-of-home advertising, and interactive brand activations. Levi’s social media channels will feature additional styling inspiration from global creators, encouraging viewers to make their own unique fashion statements. Fans of the brand will also have the opportunity to engage in experiences designed to inspire their own creative reinventions.

Author: Aryan chaudhary