Lendingplate, a digital lending platform under Unifinz Capital India (UCIL), has launched its Holi campaign, *‘Khushiyon Ke Rang Bina Rukawat Ke’*, aimed at helping individuals overcome financial barriers during the festival. The campaign focuses on ensuring that financial constraints don’t dampen the festive spirit, allowing people to enjoy Holi with their loved ones without stress or worry.

To bring this message to life, Lendingplate has released a heartwarming digital film that centers around a grandmother and her grandson as they reminisce about past Holi celebrations. The boy curiously asks why they no longer celebrate Holi the same way, as his late grandfather once brought the entire village together during the festival. The parents, constrained by financial limits, are deeply moved by the conversation. In response, the mother introduces the father to the Lendingplate app, which offers quick, easy financial solutions to make their celebrations more joyous and affordable.

Kaushik Chatterjee, CEO of Lendingplate, stated, “Festivals in India are not just about celebration but also come with heightened financial activity. People tend to spend more on gifts, home upgrades, and travel during such times. Unfortunately, financial limitations can sometimes impact the joy of the occasion. At Lendingplate, we strive to bridge this gap with quick, hassle-free personal loans that empower individuals to celebrate without worry. With festive offers, instant disbursals, and flexible repayment options, we ensure that financial constraints never stand in the way of happiness. Our campaign, *‘Khushiyon Ke Rang Bina Rukawat Ke’*, truly reflects this commitment by enabling stress-free celebrations and promoting financial confidence during the festive season.”

Ankur Koul, Chief Marketing Officer of Lendingplate, further explained, “Holi is a festival that brings people together, symbolizing joy, unity, and the vibrant colors of life. Through *‘Khushiyon Ke Rang Bina Rukawat Ke’*, we wanted to create a campaign that encapsulates the essence of uninterrupted celebrations. We aim to show how timely financial support can allow individuals to fully embrace these special moments without stress. It’s about recognizing how financial flexibility can contribute to a fulfilling, worry-free experience during one of the most cherished festivals.”

Lendingplate’s innovative approach highlights the growing need for financial services that cater to the evolving needs of consumers, particularly during festivals when spending peaks. By offering accessible solutions and simple, fast loans, Lendingplate ensures that no one is left behind in their pursuit of happiness, regardless of financial constraints. This campaign not only reflects the company’s ethos but also speaks to the larger trend of fintech solutions enabling smoother, more inclusive celebrations.

In a world where every moment of togetherness counts, Lendingplate’s initiative shows how a little financial flexibility can help people cherish traditions and create new memories. The digital lending platform is not just providing loans but also empowering people to continue celebrating with the same enthusiasm, ensuring that the joy of festivals is never overshadowed by financial limitations. Through such campaigns, Lendingplate is redefining the role of digital lending in supporting life’s most joyful moments.

Author: Ekta Bhurat