šØ Appointment Viewing is Back! And It’s All Thanks to KVizzing šØ
I thought my days of appointment viewing were behind me when I cut the cord in 2012. That was, until I discovered KVizzing in 2020, hosted by none other than Kumar Varun (KV). Now, Sundays 11 am to noon are sacredāit’s time for the latest episode of KVizzing! ššŗ
But who is Kumar Varun, you ask? KV, a comedy genius with a knack for corporate humor, has become Indiaās quiz master extraordinaire. He first captured the nationās attention when he came to the rescue of his friends on Kaun Banega Crorepati during the influencer special episode.
For millennials who grew up watching Bournvita Quiz Contest or took part in college quizzes, KV is bringing the magic of quizzing back. After years of watching quiz shows like Jeopardy, KVizzing is his answer to the void left since BQC faded away.
So, why quizzing? KVās passion for quizzing started at Shastra University, where he was exposed to a whole new level of competitive quizzing. From there, he took his love for quizzes into his professional lifeāmaking it his mission to show that quizzing isnāt just for “nerds” but for anyone who loves to learn, guess, and have fun! His unique quiz format, inspired by cryptic crossword clues, is designed to make people think and enjoy the process of discovery.
KVās journey began in 2019 with a small 30-seat show in Mumbai, and the pandemic gave him the perfect opportunity to launch KVizzing with the Comedians on YouTube. What started as a quirky idea turned into a hit, with fans paying to watch their favorite comics tackle tricky questions.
But hereās the thing: KV is not just about numbers or views. Heās building a niche but dedicated community of quiz lovers. Even with fewer views on his offline shows, KV finds immense satisfaction in seeing the real, engaged audience that attends and enjoys his quizzes.
šÆ Why No Brand Interest? KVās audience may not be the massive mainstream crowd brands love, but itās passionate and globalāviewers from the US, Canada, Europe, and across India tune in to his show. And people actually pay to attend his live quizzes! KV himself is puzzled as to why more brands havenāt realized the value of this committed community.
KVās marketing expertiseāhoned through his MBA and corporate careerāhas proven that quizzes offer a customizable format for brands. Whether itās food, tech, or business, brands can seamlessly integrate their story into KVās quiz shows. Yet, brands still prioritize metrics like views and engagement, missing the bigger picture.
š The Future of KVizzing Looking ahead to 2025, KV has big dreams. He plans to take KVizzing to auditoriums and expand internationally, with the ultimate goal of creating a new Bournvita Quiz Contest for colleges. Heās even set his sights on the US, UK, Dubai, and Singapore!
KVizzing has something specialāa combination of knowledge, fun, and community. And as KV always says, “The quiz master is always right!” š¤
Brands, if you’re on the fence, don’t miss this opportunity. The quiz revolution is here, and KV is leading the way! š
Video:
Author: Manvi Shah