In a move that’s set to shake up tastebuds and timelines, KFC India has teamed up with none other than Ajey Nagar aka CarryMinati, India’s most-followed YouTuber, to launch an all-new menu item: Saucy Popcorn.

This is not just another celebrity tie-in. It’s KFC’s first-ever co-created product — and it brings together their iconic Chicken Popcorn with CarryMinati’s trademark sass, spice, and style.

67 million followers strong, CarryMinati isn’t just endorsing this product. He’s been deep in the kitchen with the KFC team, literally helping craft the taste and experience.

The result? A limited-edition twist on the fan-favourite popcorn chicken, now tossed in a spicy & tangy Nashville sauce — just the way Carry likes it.

Gen Z Vibes. Carry Energy. KFC Flavor.
In KFC’s words, this is a “drool-worthy and finger lickin’ good” offering for a generation that’s grown up on reels, memes, and bold takes.

It’s designed for those who don’t want a long-winded pitch. Just real flavor with “main character energy.”

And of course, there’s exclusive packaging featuring CarryMinati himself. His face is front and center on the limited-edition box, proudly showing off this spicy creation.

Oh, and gamers — Carry’s got you. The box includes a spork, a gamer-friendly utensil so you don’t have to pause the game or get your hands dirty.

The #BuyOrCry Campaign: Loud, Bold & Hilarious
To support the launch, KFC India and creative agency FCB India have rolled out the #BuyOrCry campaign, a full-blown 360 blitz across digital and social.

It’s packed with CarryMinati’s iconic humor and OTT energy. The core message? Simple:

Buy the Saucy Popcorn… or cry later.

Miss it, and you’ll be cursed with a series of hilarious, hyper-relatable fails.

Here’s a sample of the threats CarryMinati jokingly drops in the campaign film:

“Tumhaari crush tumhe zindagi main saucy message nahi bhejegi.”
“Podcast channel banaoge but koi guest nahi aaega.”
“AI ko apna trauma bataoge aur woh tumhe aur trauma dekar bhaga dega.”
“Har signal par KFC ka lal colour dikhega.”

The campaign film shows Carry dressed in a full Chicken Popcorn costume, trying to pose, smile, and sell. But of course, Carry doesn’t just pose – he takes over.

Soon, he breaks character and introduces the product his way — loud, chaotic, hilarious, and full of sauce.

From Internet King to Kitchen Collab
Talking about the collab, CarryMinati said:

“As with all KFC lovers, I also like KFC. Along with them, I’ve given my take on the Chicken Popcorn — made it saucy, just like my content. We spent months finding the right mix, and now it’s here. And yes, my photo is on the box too. So, please try it, relish it, and praise it… or get ready for 15-minute unskippable ads!”

This is a first-of-its-kind partnership for KFC India — and perhaps one of the boldest influencer-brand collabs we’ve seen recently.

Aparna Bhawal, CMO, KFC India, summed it up:

“Today’s consumers want bold, scroll-stopping experiences — whether on their feed or on their plate. And that’s exactly what we’re delivering with this launch. This drop is epic.”

Disrupting the Playbook
Mayuresh Dubhashi, Chief Creative Officer at FCB India, added:

“We’re actually threatening consumers — playfully, of course — with hilarious consequences if they don’t buy this product. It’s disruptive. It breaks every marketing rule, but that’s what makes it work.”

The entire campaign speaks the language of Gen Z: quick, funny, punchy, and real.

Limited Drop. Unlimited Vibes.
From bold packaging to gamer-friendly sporks, spicy sauce to sassy marketing — the KFC x CarryMinati Saucy Popcorn isn’t just food.

It’s an internet moment.

The product is now live at KFC outlets across India for a limited time, so the choice is yours:

Buy… or cry.

Author: Ronak Rehal