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Jubilant FoodWorks Ltd. Partners with Coca-Cola in a Landmark Beverage Agreement
Indian quick-service restaurant operator Jubilant FoodWorks Ltd. (JFL) has entered a game-changing partnership with global beverage leader Coca-Cola, signaling a significant shift in the QSR landscape. The company announced on Thursday that it has signed a Memorandum of Understanding (MoU) with Coca-Cola to purchase and market sparkling beverages and other products.

Transition from PepsiCo to Coca-Cola
This partnership marks a pivotal moment for JFL, which had previously collaborated with PepsiCo since 2018 to provide beverages across its restaurant network. The move is strategically aligned with the Jubilant Bhartia Group’s recent acquisition of a 40% stake in Hindustan Coca-Cola Beverages—Coca-Cola’s Indian bottling arm—in a deal valued at approximately ₹10,000 crore.

Key Details of the Agreement
According to a regulatory filing, the MoU outlines:

The purchase of Coca-Cola’s sparkling beverages and other products through authorised bottlers.
Marketing activities to promote Coca-Cola products within JFL’s extensive restaurant network.
JFL’s Global Reach and Growing Portfolio
JFL operates a vast network of 3,130 stores across six markets:

India
Turkey
Bangladesh
Sri Lanka
Azerbaijan
Georgia
In addition to being the master franchisee for Domino’s Pizza, JFL also holds franchise rights for Popeyes and Dunkin’. It has further expanded its portfolio with in-house brands like:

Hong’s Kitchen, an Indo-Chinese quick-service restaurant (QSR) in India.
COFFY, a café brand in Turkey.
Strategic Implications
This partnership with Coca-Cola is expected to enhance JFL’s beverage offerings and strengthen its competitive edge in the QSR sector. With Coca-Cola’s extensive product portfolio, JFL will be better positioned to cater to diverse consumer preferences across its international markets.

Industry Impact
The collaboration is not just a beverage supply deal but also a strategic marketing alignment, setting the stage for deeper consumer engagement and operational synergies. As Coca-Cola gains access to JFL’s vast and diverse consumer base, JFL stands to benefit from Coca-Cola’s global brand appeal and innovative product range.