Innocean India, a prominent marketing agency under the global Innocean Network, has been entrusted with the consolidated media mandate for Narayana Health, a leading healthcare provider in India. This collaboration marks a transformative milestone in enhancing healthcare communication, bridging the gap between essential medical information and millions of individuals across the nation.

Revolutionizing Healthcare Communication
In an age where both digital and traditional media dominate communication channels, ensuring the timely and effective dissemination of critical healthcare messages is paramount. Recognizing this, Innocean India aims to employ its strategic media planning and execution expertise to foster a deeper connection between Narayana Health and its audience. By delivering trustworthy and accessible information, the partnership strives to strengthen public trust while improving health literacy across India.

Leadership Perspectives
Ashish Bajaj, Group Chief Marketing Officer (CMO) of Narayana Health, expressed optimism about the collaboration, stating:
“We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”

On the other hand, Jaeho Yoo, Managing Director (MD) of Innocean India, highlighted the significance of the partnership:
“Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. Through close cooperation with Innocean headquarters in Korea, we will introduce and collaborate on innovative media solutions that drive impactful results.”

Santosh Kumar, Chief Operating Officer (COO) of Innocean India, further elaborated:
“Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, the media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”

Shared Mission: Empowering Health & Well-Being
At the heart of this collaboration lies a shared mission to place the consumer first, prioritizing health and safety. Together, Innocean and Narayana Health are determined to empower individuals with vital knowledge and resources essential for their well-being. Through this partnership, they aim to redefine healthcare accessibility, ensuring no one is left behind in receiving critical health information.

Key Objectives:
Amplify healthcare communication through strategic media channels.
Enhance Narayana Health’s brand visibility and outreach.
Foster trust by delivering accurate and timely health information.
Utilize innovative media solutions to engage diverse demographics.

Author: Sania Khan