New Delhi: With just a month left for the commencement of the much-anticipated Hockey India League (HIL) 2024-25, the league has unveiled an exciting new campaign, “Hockey Ka Jashn” (Celebration of Hockey), aimed at bringing the spirit of hockey to fans across the nation. The campaign will feature a nationwide “Jashn Tour,” where players will travel to various cities, connecting with communities and spreading the passion for the sport in the lead-up to the league’s start.

Scheduled to kick off on 28th December in Rourkela, this season of HIL promises a spectacular display of international and domestic talent, as the league returns after a seven-year hiatus. “Hockey Ka Jashn” is designed to celebrate India’s passion for hockey and bring fans closer to the game, uniting them in the excitement and energy surrounding the tournament.

As part of the campaign, the Jashn Tour will engage fans and communities in cities across India, further strengthening the bond between the sport and its supporters. The campaign underscores the league’s vision of making hockey India’s “Asli Game” (real game) by emphasizing its cultural significance and vibrant energy.

Speaking on the launch of the campaign, Hockey India League (HIL) Governing Committee Chairperson Dr. Dilip Tirkey said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”

Hockey India League (HIL) Governing Committee Member Shri Bhola Nath Singh added, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”

Author: Srishti Pandey