This Valentine’s Day, Hershey India is redefining how we express love with its campaign, What Love Sounds Like. This unique initiative brings brands together in a fun and playful conversation, celebrating the small, yet meaningful gestures that make love truly special in our everyday lives. The campaign showcases how love isn’t always about grand declarations, but rather in those subtle moments that often go unnoticed but hold great significance.

Hershey India, known for its indulgent chocolates, kicks off the campaign with a universally relatable sentiment that resonates with anyone who has shared a treat with a loved one: “I’ve saved the last piece for you.” It’s a simple but thoughtful gesture that reflects the essence of love—sacrificing the last piece for someone else, even when no one’s looking. This opens the door for other brands to join in the conversation, each contributing their own take on love.

Manyavar, a brand known for its elegant ethnic wear, follows up with “My pocket square, your tissue!”—a playful yet meaningful expression of how relationships thrive on thoughtful gestures. It highlights the little things we do for one another, making love feel personal and special in ways that words often can’t capture. The idea of sharing even the most mundane items, like a pocket square and a tissue, becomes an expression of care and consideration, bringing warmth to the campaign’s narrative.

Swiggy, the food delivery giant, adds their signature twist to the conversation with “Dhaniya add karna mat bhoolna.” While a simple reminder to add coriander to a dish may seem trivial, it reflects how even the smallest details can be a meaningful expression of love. This line captures the essence of relationships in a modern context—where we express care by remembering the little things that matter to our loved ones.

Diwas by Manyavar, another brand known for its traditional fashion, joins the campaign with “Give, I’ll iron your kurta too.” This expression of love shows that it’s not just about romantic gestures, but about the acts of service and care that are often the glue that holds relationships together. It emphasizes the importance of thoughtful actions—like offering to iron someone’s clothes—as a way of expressing affection and devotion, making the everyday moments in life feel extraordinary.

TVS, with their youthful and energetic brand voice, contributes with “Nuff said!! Let’s NTORQ.” While this may seem like a playful way to talk about motorcycles, it cleverly injects a sense of excitement and joy into the conversation. The use of “Let’s NTORQ” is a lighthearted take on how relationships can thrive on shared interests and excitement, making love about more than just romance—it’s about enjoying life together, with passion and energy.

Finally, Samco adds humor to the mix with “Market is at an all-time high,” bringing a witty, business-oriented perspective to the campaign. The line cleverly blends humor with relevance, demonstrating that love can also come in the form of a clever quip or a shared laugh. It’s a reminder that sometimes, love doesn’t have to be serious or sentimental—it can also be about light-hearted moments that bring joy to everyday life.

As Hershey India’s What Love Sounds Like campaign unfolds across various digital platforms, it highlights how love is truly found in life’s simplest moments. It’s in the small, thoughtful gestures that make us feel seen, cared for, and appreciated. The campaign emphasizes that love isn’t just about big gestures or romantic clichés, but about the everyday moments that make relationships thrive. From saving the last piece of chocolate to remembering to add coriander to a dish, love is all around us, in the smallest of actions that show we care.

By bringing together a diverse group of brands in this playful, relatable conversation, Hershey India’s campaign not only captures the spirit of Valentine’s Day but also redefines it. It shows that love isn’t confined to traditional expressions—it’s found in the quiet, often overlooked moments we share with others. Whether it’s a thoughtful gesture, a shared joke, or a reminder to do something small yet meaningful, the campaign reminds us that love is present in every little thing we do for each other.

Through this unique collaboration, Hershey India has successfully blended the world of chocolates, fashion, food delivery, motorcycles, and even the stock market into a heartwarming and humorous conversation about love. What Love Sounds Like goes beyond the typical Valentine’s Day narrative, offering a refreshing take on how love is experienced in modern life. It celebrates the real, unspoken ways we connect with the people who matter most to us.

The campaign encourages everyone to rethink how they show love, not just on Valentine’s Day but every day. It emphasizes that love is not defined by societal expectations or commercialized ideas, but by the simple, genuine gestures we make to show that we care. Hershey India’s What Love Sounds Like is a celebration of those moments that make life meaningful—the ones that are often small, but always powerful in their ability to make us feel loved and appreciated.

As the campaign continues to unfold across digital platforms, it resonates with audiences by highlighting the true essence of love—the kind that doesn’t need to be grand to be significant. It’s the love that shows up in the everyday actions, in the little things we do for the people who matter most. And in doing so, Hershey India is bringing brands together in a fun, relevant, and heartfelt conversation that celebrates the real sound of love.

Author: Uma Purandare