MTV Roadies Double Cross: A Milestone Season with Thrilling Collaborations
MTV Roadies is back with its landmark 20th season, “MTV Roadies Double Cross”, promising to redefine youth entertainment. Premiering on January 11, 2025, this exhilarating season airs every Saturday and Sunday at 7 PM on MTV and JioCinema. This season introduces a gripping new theme where trust is scarce, alliances are fragile, and loyalty is constantly tested.

Rannvijay Singha returns as the iconic host, joined by celebrated gang leaders Prince Narula, marking his 8th year, Rhea Chakraborty, determined to defend her winning streak, Neha Dhupia, making her highly anticipated comeback, and newcomer Elvish Yadav, bringing fresh energy to the season.

Game-Changing Partnerships
The 20th season brings together powerful partnerships that amplify the essence of adventure, resilience, and innovation:

Hero Karizma – Title Sponsor
Rekindling its historical connection with MTV Roadies, Hero Karizma takes center stage as the Title Sponsor. Ranjivjit Singh, Chief Business Officer at Hero MotoCorp, remarked:
“The journey of MTV Roadies began with Karizma, a motorcycle that fueled the dreams of countless adventurers. As we return with the legendary Karizma XMR, this partnership rekindles a shared legacy of empowering youth and celebrating the spirit of adventure. The Karizma XMR isn’t just a bike; it’s a symbol of passion, performance, and freedom, embodying the unstoppable spirit of Roadies.”

Avvatar Sports Nutrition – Co-Powered Sponsor
Avvatar Sports Nutrition powers the show with a focus on strength, endurance, and healthy living. Akshali Shah, Executive Director at Parag Milk Foods, shared:
“At Avvatar, we champion the relentless spirit of today’s youth by providing top-quality whey protein and sports nutrition supplements. Our collaboration with MTV Roadies Double Cross reflects values of determination and grit. Together, we aim to inspire youth to #ReconstructYourself by pushing boundaries and embracing a healthier, stronger lifestyle.”

POCO – Co-Powered Sponsor
Blending cutting-edge technology with adventure, POCO stands as a beacon of innovation. Himanshu Tandon, Country Head – POCO India, elaborated:
“POCO’s association with MTV Roadies Double Cross underscores our dedication to equipping go-getters with advanced technology. From connectivity to adaptability, we empower individuals to stay ahead of challenges. Roadies epitomizes ambition, and POCO complements this with tools that inspire confidence and readiness for every adventure.”

Exclusive Content on JioCinema
Taking viewer engagement to new heights, JioCinema offers exclusive content including:

Roadies Battleground Digital Contest: A unique opportunity for a wildcard spot.
Roadies Group Discussion (GD) Feed: Witness contestants’ raw and unfiltered journeys from auditions to intense group discussions, streamed Monday to Friday at 7 PM.
Voices from the Network
Anshul Ailawadi, Business Head – Youth, Music, and English, Viacom18, highlighted the cultural impact of MTV Roadies:
“MTV Roadies has evolved into a pop-culture phenomenon, inspiring action and ambition over two decades. This season celebrates its legacy with impactful partnerships that embody the Roadies spirit – adventure, resilience, and innovation – connecting deeply with India’s youth.”

Vivek Mohan Sharma, Head – Branded Content and MTV Properties Revenue, added:
“Roadies offers a powerful platform for brands to connect authentically with Gen Z and Millennials. This synergy with Hero Karizma, Avvatar, and POCO ensures high-impact brand integration, inspiring action while delivering immersive engagement.”

Author: Sania Khan