In response to the growing epidemic of sleep disorders and fatigue in India’s fast-paced society, Herbalife India has announced the launch of its latest innovation in wellness nutrition—Sleep Enhance. This carefully formulated supplement is enriched with Affron, a premium saffron extract that has been clinically proven to improve sleep quality, elevate morning mood, and promote a sense of calm—all without the need for artificial sedatives or caffeine-based solutions.

As modern life continues to evolve at breakneck speed, so too do the challenges it presents. From demanding work schedules and the pressure to constantly stay connected, to the increasing reliance on screens and the decline of fixed routines, sleep has become one of the most neglected yet crucial pillars of well-being. India is seeing a steady rise in sleep-related concerns. In fact, recent studies suggest that nearly half of the Indian population wakes up feeling tired, regardless of how long they’ve slept. This widespread sense of unrest is not just a symptom of insufficient rest—it’s an indication of poor sleep quality and the inability of the body and mind to fully recharge overnight.

Sleep Enhance seeks to fill this critical gap in the wellness routines of consumers by offering a science-backed, natural solution to help them unwind and reset. Unlike conventional sleep aids, which often come with side effects such as drowsiness, dependency, or altered mental states, Sleep Enhance is crafted with a clean-label approach. The product contains no added sugars, no artificial flavours, and no caffeine, making it a healthier alternative for those seeking long-term sleep support. It comes in a delightful hibiscus flavour, offering a soothing and pleasant experience as part of one’s nighttime wind-down ritual.

At the core of Sleep Enhance is Affron, a patented saffron extract derived from the stigmas of Crocus sativus L.—a spice long revered in traditional wellness systems for its calming and restorative properties. Modern scientific studies have demonstrated that Affron helps regulate neurotransmitters like serotonin and dopamine, which are closely linked to mood and sleep regulation. When taken consistently for at least 28 days, ideally one hour before bedtime, Affron has been shown to improve sleep onset, reduce night-time awakenings, and elevate overall mood the next day.

Herbalife India’s Managing Director, Ajay Khanna, spoke about the company’s vision behind launching this sleep-enhancing solution:

“Sleep is no longer just about rest—it’s about resetting and recharging the body and mind to be resilient in the face of life’s daily challenges. At Herbalife India, we understand the evolving lifestyles of modern consumers. They are more conscious, more digitally engaged, and often more overwhelmed than ever before. With Sleep Enhance, we’ve created a solution that not only supports better sleep but also aligns with the needs of this fast-moving generation. The inclusion of saffron extract, backed by clinical evidence, reflects our dedication to combining nature, science, and innovation. Our goal is simple: to help people reclaim their nights so they can show up as their best selves each morning.”

This launch marks a significant milestone for Herbalife India as the brand continues to expand its wellness portfolio in line with contemporary health concerns. The demand for natural, non-habit-forming sleep solutions has seen a sharp rise globally, especially in post-pandemic times when mental health and emotional well-being have taken center stage. Consumers are increasingly seeking products that help them manage stress, regulate emotions, and sleep better—without compromising their overall health.

Sleep Enhance is positioned not just as a sleep aid, but as a holistic wellness product—one that acknowledges the deep interplay between sleep, stress, mood, and productivity. By supporting a better night’s sleep, it empowers users to wake up feeling clear-headed, emotionally grounded, and physically refreshed.

Sleep, once considered a passive activity, is now being embraced as a strategic tool for self-care, resilience, and personal performance. As Ajay Khanna aptly puts it,

“In today’s world, being well-rested isn’t a luxury—it’s a necessity. It’s the foundation upon which our energy, creativity, and clarity are built. With Sleep Enhance, we are proud to be part of a much-needed cultural shift toward prioritizing rest and recovery in everyday life.”

Sleep Enhance is now available through Herbalife Nutrition’s authorized distributors and will soon be accessible across their digital channels. With this launch, Herbalife India reiterates its commitment to supporting consumer well-being through innovative, evidence-based, and lifestyle-aligned solutions.

Author: Avyukt Kalita