The Board of Control for Cricket in India (BCCI) has entered into a significant two-year partnership with global nutrition leader Herbalife, naming the company as an associate partner for the TATA Women’s Premier League (WPL). This collaboration represents a major step for both organizations as they work together to enhance the performance and wellness of players in the league, as well as to elevate the overall experience for fans and athletes alike.

BCCI has expressed its enthusiasm for the partnership with Herbalife, recognizing the brand’s expertise in nutrition and wellness as a valuable asset to the TATA WPL. This partnership aims to provide athletes with top-tier nutritional support, ensuring that players are performing at their peak and maintaining healthy lifestyles both on and off the field. The league, which has quickly risen to prominence as one of the premier platforms for showcasing women’s cricket talent from India and across the globe, will greatly benefit from this alliance. The two-year agreement will see Herbalife’s presence fully integrated into the WPL ecosystem, underscoring the commitment of both parties to make the collaboration impactful and sustainable.

Herbalife, a global nutrition powerhouse, offers a range of science-backed products designed to support athletes’ performance and promote healthy living. Their product portfolio includes protein shakes, vitamins, and sports nutrition supplements, all aimed at helping individuals achieve their wellness goals. The brand is well-known for its focus on personalized nutrition, offering solutions that meet the specific needs of each individual, whether they are professional athletes or everyday fitness enthusiasts. With a strong commitment to community engagement, Herbalife fosters healthier lifestyles by promoting the importance of balanced nutrition.

The partnership comes as Herbalife continues to make waves in the world of sports nutrition, sponsoring over 150 athletes globally, including Indian sporting icons such as Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom. Recently, the brand expanded its cricketing connections by announcing its partnership with rising star Yashasvi Jaiswal, further solidifying its presence in the Indian sports landscape. Herbalife’s commitment to athletes is reflected in its wide range of partnerships with major teams and sporting events, including serving as the official nutrition partner for Team India during the Summer Olympics in 2016, 2021, and 2024, as well as the Commonwealth Games in 2022.

In addition to its work with top-tier athletes, Herbalife has been involved in supporting a variety of sporting events and teams. The company was the official nutrition partner for seven Pro Kabaddi teams during Season 8, and it has also been the official presenting sponsor for IRONMAN 70.3 Goa since 2022. The brand’s involvement in these events and its sponsorship of athletes helps highlight Herbalife’s dedication to supporting both elite and emerging athletes, ensuring they have access to premium nutrition that supports their training and recovery.

The TATA WPL 2025 is set to begin on February 14, 2025, marking the start of a new season of exhilarating women’s cricket action. The defending champions, Royal Challengers Bengaluru, will face off against Gujarat Giants in the opening match at Kotambi Stadium in Vadodara at 7:30 PM IST. With Herbalife on board as an associate partner, this season promises to be even more exciting, as players will benefit from the brand’s cutting-edge nutrition solutions, ensuring they are in optimal condition to perform at their best. The collaboration between BCCI and Herbalife will undoubtedly add value to the league and raise the bar for women’s cricket in India.

The partnership between BCCI and Herbalife is a perfect example of how brands can make a meaningful impact in the sports world by supporting athletes with the tools they need to thrive. As the TATA WPL continues to grow in stature and influence, the involvement of Herbalife will help ensure that the players not only perform at their best but also maintain the highest standards of health and wellness. This collaboration highlights the increasing importance of nutrition in sports and sets the stage for a new era of performance-driven partnerships in Indian women’s cricket.

Author: Uma Purandare