In a significant collaboration aimed at enhancing customer lifestyle experiences, HDFC Bank, one of India’s leading private sector banks, has partnered with Harley-Davidson, the globally renowned motorcycle brand, to launch an exclusive range of co-branded credit cards. This initiative seeks to strengthen Harley-Davidson’s brand presence in India while providing unmatched benefits to Harley Owners Group (H.O.G.) members and brand enthusiasts.

Two Exclusive Variants to Cater to Enthusiasts
The co-branded credit cards are available in two premium variants:

H.O.G.™ Diners Club Credit Card
Harley-Davidson Diners Club Credit Card
Both variants have been curated to resonate with Harley-Davidson’s distinctive lifestyle and offer exclusive privileges. The cards provide accelerated reward points for spending on Harley-Davidson merchandise, servicing, and accessories, ensuring that every transaction enhances the ownership experience.

Additionally, cardholders will gain unparalleled access to Harley-Davidson’s legendary events and curated experiences, making these cards a gateway to the premium lifestyle associated with the brand.

Amplifying the Harley-Davidson Legacy in India
Harley-Davidson, celebrated for its heritage and lifestyle appeal, has a robust following in India. The launch of these co-branded credit cards reflects the brand’s commitment to delivering an exceptional experience to its loyal customers and expanding its footprint in the country.

Parag Rao, Country Head – Payments, Liability Products, Consumer Finance, and Marketing at HDFC Bank, emphasized the value of this partnership. “HDFC Bank is dedicated to understanding the aspirations and needs of our customers. By collaborating with Harley-Davidson, one of the most desirable motorcycle and lifestyle brands globally, we’ve created a value proposition that complements their lifestyle,” he said.

He added, “These specially curated credit cards are not just financial tools but a symbol of pride and exclusivity for Harley-Davidson enthusiasts.”

Key Benefits of the Cards
The HDFC Bank-Harley-Davidson co-branded credit cards come loaded with benefits:

Accelerated Reward Points: Earn more on Harley-Davidson-related purchases, including merchandise, bike servicing, and accessories.
Exclusive Events Access: Cardholders will receive invites to legendary Harley-Davidson events, providing an opportunity to be part of the brand’s unique culture.
Premium Lifestyle Privileges: As Diners Club cards, they also offer global benefits, including access to airport lounges, concierge services, and more.
Strengthening Brand Engagement Through Financial Innovation
This collaboration aligns with a growing trend where premium lifestyle brands join hands with financial institutions to create value-added offerings for their customers. For Harley-Davidson, the credit cards represent a strategic move to engage deeply with its fan base in India, while HDFC Bank reinforces its position as a leader in the credit card segment by delivering innovative, lifestyle-driven solutions.

A Proud Possession for Enthusiasts
The HDFC Bank-Harley-Davidson credit cards go beyond conventional financial products to embody the spirit of the Harley-Davidson lifestyle. They offer a seamless blend of functionality and aspiration, making them a must-have for riders and admirers of the brand.

With this launch, Harley-Davidson enthusiasts in India can look forward to a more rewarding and immersive experience that reflects their passion for the brand, further solidifying Harley-Davidson’s legacy in the country.

Author: Sonali kamble