Havmor Ice Cream, a subsidiary of LOTTE Wellfood Co. Ltd and one of India’s most beloved ice cream brands, has launched an exciting new campaign—‘Soooo Tasty, You Wanna Havmoorrrr!’ This campaign celebrates the brand’s signature creamy indulgence, reinforcing its name while capturing the irresistible appeal that keeps consumers coming back for more.

A Star-Studded Campaign

Taking the campaign to new heights, Havmor Ice Cream has onboarded Bollywood sensation Tamannaah Bhatia as its latest brand ambassador, joining cricket star Hardik Pandya. Known for his high energy and mass appeal, Pandya has already been a perfect fit for the brand. Now, with Tamannaah on board, Havmor brings together two of India’s biggest passions—cricket and Bollywood—ensuring an even stronger connection with its consumers.

The campaign features humorous and playful scenarios where Tamannaah and Hardik compete hilariously for the last bite of their favorite Havmor ice cream. The tagline, ‘Soooo Tasty, You Wanna Havmoorrrr!’, encapsulates this delightful indulgence, making every scoop a must-have moment. With its lighthearted yet compelling storytelling, the campaign aims to solidify Havmor’s position as India’s most loved ice cream brand.

Brand Leadership Speaks

Commenting on the new campaign, Komal Anand, Managing Director, Havmor Ice Cream, shared, “Havmor has always been synonymous with indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them bring an energetic, fun, and irresistible charm that aligns perfectly with our brand ethos. We are looking forward to an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion special with our delicious and innovative offerings.”

Rishabh Verma, Head of Marketing at Havmor Ice Cream, elaborated on the activation plan, stating, “Our campaign will take center stage on CTV during IPL, leveraging its premium reach. This will be followed by strong TV, digital, and social media amplification. We are also enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To further boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”

Brand Ambassadors Express Their Excitement

Tamannaah Bhatia, expressing her excitement about the collaboration, said, “I have always been a fan of Havmor’s creamy and delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting. Together, we’re bringing alive the magic of ice cream in a way that’s all about fun, flavor, and going all in on your cravings. This campaign is a celebration of treating yourself, enjoying the moment, and of course, having Havmoorrrr.”

Hardik Pandya also shared his enthusiasm, stating, “Whether it’s cricket or ice cream, I’m all about going big and enjoying the moment. Ice cream has always been one of my favorite comfort foods, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure—just like smashing sixes on the field, every scoop is a winning moment. I’m thrilled to have Tamannaah Bhatia joining the team, and being part of this fun campaign with her has been an absolute blast.”

Expanding to Meet Growing Demand

In response to the increasing demand for its products, especially during the summer season, Havmor recently announced the opening of its new manufacturing facility in Pune. This plant is equipped with nine production lines, with plans to expand to 16, allowing the brand to cater to diverse ice cream formats and growing consumer needs. The new facility strengthens Havmor’s production capabilities, ensuring that customers continue to enjoy their favorite treats without interruption.

Bringing Indulgence to Every Occasion

Havmor Ice Cream has always positioned itself as a brand that brings joy and indulgence to every moment. With its latest campaign featuring Tamannaah Bhatia and Hardik Pandya, the brand takes a step further in reinforcing its presence in the hearts and minds of ice cream lovers across India. Through strategic marketing activations and a strong digital presence, Havmor continues to build its legacy as a brand that delivers premium, high-quality, and delicious ice creams that make every moment special.

With a compelling blend of entertainment, humor, and indulgence, Havmor’s ‘Soooo Tasty, You Wanna Havmoorrrr!’ campaign is set to create a lasting impact, making ice cream lovers crave more with every bite.

Author: Ronak Rehal