Haier, a global leader in home appliances and consumer electronics, has announced an exciting three-year global partnership as the Official TV and Appliances Partner for the Australian Open and Summer of Tennis events. This collaboration marks a major stride in Haier’s commitment to fostering excellence, innovation, and community engagement on an international scale.

As part of this partnership, Haier will captivate tennis enthusiasts through a variety of dynamic on-site and online activations during the tournament. These activations are designed to enrich fan experiences, celebrate the spirit of tennis, and seamlessly integrate Haier’s cutting-edge technology into the excitement of the game.

Beyond the tournament itself, Haier is making a meaningful impact at the grassroots level by supporting local tennis clubs. This initiative underscores the brand’s dedication to nurturing the future of tennis by empowering young talent and creating opportunities for communities to come together through sports.

Sharing his enthusiasm about the partnership, NS Satish, President of Haier Appliances India, said:
“We are thrilled to partner with the Australian Open, one of the most iconic sporting events in the world. This collaboration represents a significant milestone in our globalisation journey, reflecting Haier’s commitment to connecting with consumers who appreciate sophisticated design, premium experiences, and exceptional performance globally. It reinforces our brand ethos of ‘Inspired Living’ while strengthening our presence in international markets.”

This partnership not only highlights Haier’s role as an innovator in premium appliances but also its dedication to creating enriching experiences that resonate with global audiences.

Author: Sania Khan