The Godrej Enterprises Group (GEG), a renowned design-led engineering conglomerate, has introduced a refreshed brand identity that aligns with its vision of contributing to a Viksit Bharat 2047. This transformation celebrates GEG’s 127-year legacy while positioning it as a leader in innovation, sustainability, and consumer-centric solutions for the modern era.

Honoring Legacy with a Modern Twist
The new visual identity retains GEG’s iconic cursive logo, a symbol of trust and quality inspired by founder Pirojsha Godrej’s signature. However, the shift to a bold purple color marks a significant departure from its traditional tri-color scheme. This dynamic hue reflects confidence, ambition, and a forward-looking ethos, creating a cohesive identity across GEG’s diversified businesses.

“The key to our sustained growth has been our ability to always remain relevant to India’s development needs,” said Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group. “Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives.”

Redefining Consumer and Nation-Centric Goals
The brand refresh underscores GEG’s dual focus on consumer and national priorities:

Consumer-Centric Evolution: The group’s “Consumer First” businesses are pivoting to offer premium products and experiences that align with changing aspirations. Through design-led innovation, GEG aims to redefine consumer preferences and deliver unparalleled value.
Nation-Building Commitment: Its “Nation First” businesses are dedicated to engineering excellence, providing cutting-edge solutions that showcase India’s prowess globally.
Nyrika Holkar, Executive Director, highlighted, “The new brand identity embodies dynamism and blends authenticity with our ambition to redefine consumer experiences. It also reflects a shift in GEG’s offerings to meet global aspirations and national needs.”

Campaign Highlights: Unlocking New Worlds
The refreshed identity is accompanied by a campaign themed “Unlock New Worlds”. Conceptualized by Lowe Lintas and directed by Katie Bell, the brand film revisits GEG’s first product, the iconic springless lock. The narrative celebrates curiosity, creativity, and resilience, traits embodied by the group’s innovative legacy and forward-looking spirit.

A Vision for the Future
This rebranding effort solidifies GEG’s position as a leader in sustainable innovation and design-led solutions. By aligning its offerings with the aspirations of modern consumers and global sustainability goals, GEG aims to remain a key driver of India’s progress.

Through this bold transformation, Godrej Enterprises Group demonstrates its unwavering commitment to excellence, innovation, and a brighter, sustainable future.

Author: Sonali Kamble