Disney+ Hotstar has marked the OTT debut of Marvel Studios’ *Deadpool & Wolverine* with a unique campaign that brings together action, humor, and a local twist. Collaborating with martial artist and actor Vidyut Jammwal and YouTube sensation Bhuvan Bam, the streaming platform has added a regional flavor to the excitement surrounding the release. With the film available in multiple languages, including Hindi, Tamil, Telugu, and English, this initiative aims to resonate with diverse Indian audiences, amplifying anticipation for this action-packed spectacle.

Renowned for his warrior-like discipline and dynamic screen presence, Vidyut Jammwal embodies the intense action brought to life by Ryan Reynolds and Hugh Jackman. Sharing his admiration for the iconic characters, Jammwal described the film as a thrilling ride filled with jaw-dropping stunts, epic visuals, and the unforgettable bromance between Deadpool and Wolverine. Highlighting the availability of the film in regional languages, he emphasized how it brings the Marvel magic closer to home, making it a must-watch for all action enthusiasts.

Adding a humorous spin to the campaign, Disney+ Hotstar roped in Bhuvan Bam, the star of *Taaza Khabar* and a beloved YouTube personality. Bam’s quirky videos infused a ‘desi’ twist into the chaotic energy of *Deadpool & Wolverine*, capturing the film’s wild essence in his trademark witty style. His relatable comedy and vibrant storytelling drew attention to the blockbuster, encouraging fans to experience the film’s high-energy drama with a Hindi tadka.

The campaign also leveraged an innovative multi-channel strategy to maximize visibility across digital platforms. On PhonePe, users encountered *Deadpool & Wolverine* animations during transactions, followed by engaging promotional content. Snapchat took immersion to another level with a custom interactive lens, allowing users to interact with the characters in a playful and engaging manner through front and rear camera experiences.

With this blend of star power, humor, and cutting-edge marketing tactics, Disney+ Hotstar has ensured that *Deadpool & Wolverine* is not just a film release but a full-fledged entertainment experience for Indian audiences. By embracing regional languages and creating locally relevant content, the campaign has broadened the Marvel fandom in India, making this OTT debut a memorable milestone.

Author: Sonali Kamble