In 2024, Swiggy Instamart redefined convenience, delivering not just groceries but makeup, toys, electronics, and more—all in under 10 minutes. As India’s favorite quick-commerce platform, Instamart shared fascinating insights into the nation’s evolving shopping habits. Here’s a deep dive into the trends that shaped How India Swiggy’d 2024:

Biggest Purchases of the Year 🛍️💰
Delhi and Dehradun topped the charts, with residents spending over ₹20 lakhs each on essentials like atta, milk, and oil.
A Mumbai pet lover spent over ₹15 lakhs on pet supplies, stocking up on dog and cat food.
A Chennai tech enthusiast splurged ₹1,25,454 on electronics, buying 85 items, including gaming earphones and smartwatches.
In May, a Hyderabad mango fan spent ₹35,000 solely on mangoes!
India’s Favorites: Top Ordered Items
Milk, curd, dosa batter, chips, and soft drinks dominated the order charts.
1 in every 15 orders included milk, and 1 in 5 orders featured fruits or vegetables.
Time-Based Shopping Habits
Morning Rush (4–7 AM): Milk, vegetables, and eggs topped orders.
Late Night Cravings (10 PM–4 AM): Ice cream, chips, and cold drinks led the way.
8–9 PM: Sanitary pads peaked as a popular order.
November: Pain relief products surged in demand.
Festive Shopping Trends 🎉🌟
On Dhanteras, an Ahmedabad user spent ₹8,32,032 on gold coins.
During Diwali, Delhi residents spent ₹45 lakhs on brooms and ₹4.6 lakhs on poker chips.
On Raksha Bandhan, Swiggy Instamart delivered 8,00,000 rakhis, with one Mumbai user ordering 31.
Valentine’s Day saw a peak of 307 roses ordered per minute.
City-Specific Highlights 🏙️
Bengaluru:
Led in puja essentials and party supplies, including 1.8x more wine glasses and shot glasses.
Ordered 2,72,731 toothbrushes.
Mumbai:
Spent ₹8.2 lakhs on tonic water in a single day.
Topped umbrella and raincoat orders during monsoons.
Delhi:
Spent ₹60 crore on instant noodles and led orders for chips.
Over 43 snack enthusiasts spent more than ₹75,000 each on chips.
Unique and Fun Trends 🛒🎈
Stealth Purchases (10–11 PM): Masala chips, Kurkure, and flavored condoms were bestsellers, with Delhi, Hyderabad, and Bengaluru leading the charge.
Underwear Revolution: Bengaluru ordered more underwear than Hyderabad and Mumbai combined!
Quickest Delivery: Kochi achieved a record in 89 seconds for bananas and red amaranthus.
Cheapest Order: A pencil sharpener for ₹3 in Hyderabad.
Eco-Conscious Shoppers 🌍♻️
Hyderabad and Bengaluru led the way in choosing the ‘Deliver Without Bag’ option.
International orders from Canada, the U.S., Kuwait, and Singapore included essentials like milk, dosa batter, and water.
Swiggy Instamart’s Reach
Operating in 54 cities, Swiggy Instamart continues to deliver everything from kitchen essentials to electronics, redefining convenience and speed for Indian consumers.

Author: Sania Khan