Dabur Launches Herb’l Kids Toothpaste with Iron Man & Elsa to Revolutionize Oral Care for Kids
Dabur India has announced its foray into the kids’ toothpaste category with the launch of Dabur Herb’l Kids Toothpaste, specially formulated to provide cavity protection for children aged 3 and above. This exciting new product combines natural ingredients, advanced oral care technology, and the magic of beloved characters Iron Man and Elsa from Frozen to make brushing fun and effective for kids.

A Revolutionary Product for Kids’ Oral Care
Unlike many fluoride-based toothpastes in the market, Dabur Herb’l Kids Toothpaste is free from harmful chemicals such as fluoride, parabens, peroxide, triclosan, and SLS. With 0% artificial flavors and a delightful strawberry flavor, it is both safe and enjoyable for kids.

Key Benefits of Dabur Herb’l Kids Toothpaste:

Protects against cavities and strengthens enamel.
Restricts bacterial growth and promotes healthy teeth and gums.
Crafted with natural ingredients for safe and effective oral care.
Available in two exciting variants featuring Iron Man for boys and Elsa for girls, making it India’s first kids’ toothpaste to partner with Disney characters.
Why Kids Need Special Toothpaste
Speaking about the launch, Abhishek Jugran, Executive Vice President – Marketing at Dabur India, explained, “Kids’ enamel is much thinner than that of adults, making them more prone to cavities. Our toothpaste is specially formulated with natural ingredients to form a protective layer over their enamel and fight decay-causing germs. We aim to motivate kids to brush and inspire parents to establish healthy oral care habits early.”

Disney Collaboration: Making Brushing Fun
The partnership with Disney Consumer Products brings popular characters Iron Man and Elsa to the forefront, creating excitement among kids. Each toothpaste pack includes a QR code for parents and kids to access interactive games, with lucky winners receiving collectible merchandise of Iron Man or Elsa.

Availability and Pricing
Priced at Rs. 195 for 80g, Dabur Herb’l Kids Toothpaste is currently available on e-commerce platforms and will soon be rolled out to modern trade outlets across the country.

A Message from Dabur’s Oral Care Leadership
Prashant Agarwal, Marketing Head – Oral Care at Dabur India, shared, “Dabur continues to lead the oral care industry by merging herbal wisdom with scientific innovation. This new launch offers a safe, fun, and effective solution to protect kids’ teeth while making oral care enjoyable. We are confident that Dabur Herb’l Kids Toothpaste will be loved by children and trusted by parents across the nation.”

Why Parents Will Love Dabur Herb’l Kids Toothpaste
Safe, natural, and chemical-free formulation.
Trusted by a brand renowned for herbal and effective products.
Makes brushing a fun activity for kids with Disney characters.

Author: Sania Khan