Ludic, the footwear-first lifestyle brand, has made a significant move in the world of sports and fashion by announcing its official collaboration with Chennai Super Kings (CSK) as their exclusive footwear partner for the 2025 and 2026 seasons. As part of this landmark partnership, Ludic has unveiled an exclusive CSK-inspired Footwear and Fragrance Capsule designed to resonate with the passion and energy of the #Yellove army. This collaboration is not just about footwear and fashion—it’s about celebrating the cricketing spirit that unites millions of fans across the country. Cricket in India is more than just a game; it’s a festival that brings people together, sparking conversations on the streets, in homes, and across digital screens. As one of the most successful franchises in IPL history, CSK has built an immense fanbase that passionately supports the team, making this collaboration a perfect blend of sports and lifestyle.

The Ludic x CSK Footwear Capsule introduces two specially designed sneakers and a pair of stylish sliders, ensuring fans can step out in style while representing their favorite team. The first sneaker, Manjal, is all about comfort and convenience, featuring a sock-like upper that provides a snug, adaptive fit along with no-tie laces, making it easy to slip on and off. This design is perfect for fans who prioritize both aesthetics and functionality. The second sneaker, Yellove Toe, is an upgraded version of one of Ludic’s best-selling silhouettes. This version comes with a sleek vegan leather upper and a signature yellow toe that embodies the iconic CSK color. Additionally, it includes extra branded laces for a customizable touch, allowing fans to personalize their footwear experience. These designs are a perfect tribute to CSK’s legendary status, ensuring that fans can showcase their allegiance not just on match days but every day.

Expanding beyond footwear, Ludic has also introduced a Fragrance Capsule as part of this collaboration, offering a new way for fans to express their love for CSK. The collection features two premium perfumes for men and two for women, each inspired by unique elements of Chennai’s culture and CSK’s spirit. For men, Marina is a fresh and sophisticated blend of juniper, ginger, and tonka beans, capturing the essence of energy and adventure. Meanwhile, Kaaram offers a bold and intense mix of grapefruit, saffron, and leather, designed for those who embrace strength and passion. For women, Malligai is a mesmerizing fragrance with notes of jasmine, black pepper, and sandalwood, celebrating elegance and tradition. On the other hand, Thangam delivers a refreshing combination of lemon, peony, and patchouli, symbolizing vibrance and modernity. With these fragrances, Ludic brings a sensory experience to CSK fans, allowing them to carry the essence of their favorite team wherever they go.

Speaking about this strategic collaboration, Ishit Jethwa, the founder of Ludic, shared his excitement: “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.” He further added, “The capsule is a tribute to CSK through and through, with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and a series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”

Ludic has always been known as a footwear-first lifestyle brand, but this partnership with CSK elevates its presence in the larger lifestyle segment, reinforcing its commitment to expanding beyond footwear. The launch of a premium fragrance line as part of this collaboration marks a significant milestone, proving that Ludic is evolving into a complete lifestyle brand. By tapping into the high-energy world of cricket and engaging with CSK’s devoted fanbase, Ludic is strategically positioning itself as a brand that understands and celebrates the evolving tastes and aspirations of Indian consumers.

The CSK x Ludic Capsule is now available on Ludic’s official website, various e-commerce platforms, and CSK’s digital store, ensuring fans across the country have easy access to these exclusive products. Additionally, the collection is available offline in select multi-brand stores. To bring the excitement directly to match-going fans, Ludic has set up exclusive kiosks at all CSK home games at Chepauk Stadium, giving supporters the chance to experience and purchase the collection in person.

With this exciting collaboration, Ludic is not only bringing fashion and function together but also cementing its place in the hearts of cricket fans. Whether through stylish sneakers, comfortable sliders, or premium fragrances, the brand is offering a unique way for fans to celebrate their love for CSK. The future of sports-inspired lifestyle fashion in India is here, and Ludic is leading the charge.

Author: Sathya Udaiyar