CEAT, a leading Indian tyre manufacturer, has announced the launch of three advanced tyre innovations for its SportDrive range. These new introductions further solidify CEAT’s stronghold in the ultra-high-performance and luxury four-wheeler segment. With these advancements, CEAT becomes the first Indian tyre manufacturer to produce Run-Flat tyres and 21-inch ZR-rated tyres capable of handling speeds beyond 300 kmph with CALM Technology. This marks a significant milestone in India’s automotive manufacturing landscape.

The latest tyre offerings have undergone rigorous testing at premier international automotive facilities in Germany. Adhering to the highest global standards of performance and safety, these innovations position CEAT at the forefront of tyre engineering excellence.

CEAT’s Commitment to Performance and Safety

Commenting on the launch, Mr. Arnab Banerjee, MD and CEO of CEAT, stated:

“Under the new SportDrive range of tyres, CEAT strengthens its position as a premium, technology-driven brand. The introduction of ZR-rated tyres, CALM Technology, and Run-Flat tyres underscores our dedication to enhancing safety, comfort, and performance for luxury and high-performance vehicle owners. We take immense pride in being the first Indian company to introduce Run-Flat Tyres, reaffirming our leadership in the four-wheeler tyre segment.”

Mr. Lakshmi Narayanan B., CMO at CEAT, also highlighted the significance of these innovations, saying:

“CEAT’s latest innovations are a testament to our relentless pursuit of excellence in tyre engineering. The new SportDrive range, featuring Run-Flat Tyres and ZR-rated tyres with CALM Technology, has been rigorously tested at our state-of-the-art facilities in Germany. By blending our rich Italian heritage with precise German engineering, we have developed tyres that meet the high expectations of luxury vehicle owners worldwide.”

Availability and Pricing

CEAT’s latest premium tyre range will be available across major Indian markets, including Delhi NCR, Mumbai, Kolkata, Pune, Chandigarh, Uttar Pradesh, Bangalore, Tamil Nadu, Coimbatore, Madurai, Kerala, Hyderabad, Guwahati, and Ahmedabad. The new tyres will be accessible from April onwards.

Run-Flat Tyres are priced between ₹15,000 to ₹20,000

21-inch ZR-rated Ultra-High-Performance CALM Technology Tyres are priced between ₹25,000 to ₹30,000

These competitive pricing options align with CEAT’s vision of making cutting-edge tyre technology available to Indian consumers.

Breakthrough Tyre Technologies

CEAT’s newest tyre innovations demonstrate its expertise in high-performance mobility. These breakthrough technologies aim to provide enhanced safety, comfort, and reliability for luxury car owners.

ZR-Rated 21-Inch Tyres

CEAT’s ZR-rated tyres redefine high-performance mobility by offering:

Exceptional grip and stability at extreme speeds

Optimized handling for high-performance luxury cars

Durability to withstand speeds exceeding 300 kmph

CALM Technology

Comfort and noise reduction are integral aspects of luxury driving, and CEAT’s CALM Technology delivers:

Significant reduction in in-cabin noise

A quieter, more comfortable driving experience

Enhanced ride quality, especially at high speeds

Run-Flat Tyres (RFT)

CEAT’s Run-Flat Tyres represent a safety breakthrough, offering:

The ability to continue driving after a puncture

Greater security and reliability for high-end sedans and SUVs

Minimized risk of accidents due to sudden tyre failures

CEAT’s Heritage of Excellence

CEAT’s legacy in precision engineering and consumer-centric innovation has driven the development of these industry-first products. The company’s deep understanding of evolving consumer needs ensures that it continues to lead in the high-value luxury tyre segment, both in India and internationally.

By introducing these groundbreaking tyre technologies, CEAT strengthens its position as a global leader in high-performance automotive solutions. Luxury vehicle owners can now experience unparalleled safety, performance, and comfort with CEAT’s latest innovations in the SportDrive range.

This milestone launch reflects CEAT’s unwavering commitment to innovation, excellence, and superior driving experiences, further propelling India’s presence in the global automotive industry.

Looking Ahead

With the launch of these advanced tyre solutions, CEAT continues to push the boundaries of innovation in the automotive sector. The company’s strategic focus on premium, high-performance tyre technology ensures its relevance in an ever-evolving market.

As demand for luxury and high-performance vehicles grows in India, CEAT’s state-of-the-art tyres will play a pivotal role in shaping the future of mobility. With a firm commitment to technological advancements, CEAT remains dedicated to delivering world-class products for discerning customers worldwide.

For consumers looking to elevate their driving experience, CEAT’s latest SportDrive range sets a new benchmark in tyre performance, safety, and innovation. The future of high-performance mobility starts here.

Author: Ronak Rehal