ADVERTISMENT TOP HEADLINES

Make new memories with maa: redBus celebrates mother-child journeys

Make new memories with maa: redBus celebrates mother-child...

By Saloni Dangi

The campaign encourages children to celebrate this day by filling the empty frames of life with memories that truly matter.

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Philips rolls out new campaign for its latest range of trimmers

Philips rolls out new campaign for its latest...

By Saloni Dangi

The campaign features Philips’ BeardSense Technology, which scans the beard 125 times per second and adjusts trimming intensity based on...

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boAt & Blinkit’s cheeky mother’s Day PSA: Time for real gifts, not just likes

boAt & Blinkit’s cheeky mother’s Day PSA: Time...

By Saloni Dangi

The campaign features content creator Satish Ray delivering a message to all the kids who think a filtered throwback selfie...

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Myntra’s Message to Gen Z: Stop Shopping in the Internet’s Shady Corners

Myntra’s Message to Gen Z: Stop Shopping in...

By Janvi Joshi

Using humor and viral trends, the campaign nudges Gen Z to stand out—not blend in.

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Advertising News Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue

Advertising News Parle Products is on a mission...

By Saloni Dangi

A high-frequency ad push aims to shift consumer lingo but not everyone is enjoying the repetition.

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Shah Rukh Khan and Sunfeast Dark Fantasy celebrate the power of imagination in its latest campaign

Shah Rukh Khan and Sunfeast Dark Fantasy celebrate...

By Saloni Dangi

The digital campaign conceptualised by FCB Ulka consists of a poem narrated by SRK and penned by lyricist Swanand Kirkire.

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Sourav Ganguly reappointed as Chairperson of ICC Cricket Committee

Sourav Ganguly reappointed as Chairperson of ICC Cricket...

By Sania Khan

The ICC has reappointed Sourav Ganguly as Chairperson of the Men’s Cricket Committee, alongside a dynamic panel including VVS Laxman,...

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Gen Z and Career Ambition: Insights from Naukri’s Latest Advertising

Gen Z and Career Ambition: Insights from Naukri’s...

By Janvi Joshi

Naukri.com's new ad campaign, in collaboration with Lowe Lintas, targets Gen Z with the message "All's fair when you love...

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CaratLane’s “The Nudge”: A Gentle Push Towards Commitment

CaratLane’s “The Nudge”: A Gentle Push Towards Commitment

By Janvi Joshi

CaratLane's latest campaign, "The Nudge," offers a realistic and heartfelt take on proposals, focusing on the small, everyday moments that...

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Stayfree’s latest ad tackles common tampon misconceptions

Stayfree’s latest ad tackles common tampon misconceptions

By Saloni Dangi

The campaign has been conceptualised and executed by DDB Mudra Group.

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Changing the Way India Sees Sunscreen: Deconstruct’s New Campaign Hits Home

Changing the Way India Sees Sunscreen: Deconstruct’s New...

By Janvi Joshi

Deconstruct's latest digital campaign redefines sunscreen for young Indian consumers with humor, real-life settings, and relatable storytelling. Featuring its lightweight...

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All-Day Comfort, One Smart Switch: The Rise of PRECISION1 Contact Lenses

All-Day Comfort, One Smart Switch: The Rise of...

By Janvi Joshi

Alcon introduces PRECISION1, India’s first contact lens with SmartSurface technology, designed to provide up to 16 hours of comfort for...

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Maha Kumbh, cola brands drive strong Coca-Cola India performance in Q1

Maha Kumbh, cola brands drive strong Coca-Cola India...

By Sania Khan

Coca-Cola Achieves Record Growth in India In Q1 2025, Coca-Cola reported double-digit volume growth in India, driven by strong performance...

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Long-term potential of Q-comm platforms yet to be seen: GroupM’s Ritika Taneja

Long-term potential of Q-comm platforms yet to be...

By Sania Khan

India’s e-retail media sector is booming, driven by the rapid rise of Q-commerce — ultra-fast, hyperlocal delivery platforms like Zepto,...

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Zouk and Kriti Sanon Celebrate Indian Womanhood with “A Bagful of You”

Zouk and Kriti Sanon Celebrate Indian Womanhood with...

By Janvi Joshi

Zouk’s latest campaign, “A Bagful of You,” celebrates the individuality and cultural pride of the modern Indian woman. Fronted by...

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The Soft Side of CID: Britannia Gobbles Launches with a Fun Spin

The Soft Side of CID: Britannia Gobbles Launches...

By Janvi Joshi

Britannia has revamped its Gobbles cake range with a softer, tastier recipe and fresh new packaging. To promote the upgrade,...

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Herbalife India Launches ‘Sleep Enhance’ with New Film to Address Widespread Sleep Challenges

Herbalife India Launches ‘Sleep Enhance’ with New Film...

By Avyukt Kalita

Herbalife India Launches ‘Sleep Enhance’ with Saffron Extract to Support Better Sleep and Morning Calm in a Digitally Driven, Sleep-Deprived...

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Pizza Hut India’s Juicylicious Reinvention: A Bold New Slice of Innovation

Pizza Hut India’s Juicylicious Reinvention: A Bold New...

By Janvi Joshi

Pizza Hut India has launched its new "Juicylicious Pizza Range" to address customer complaints about dry, bland pizzas. Featuring traditional...

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SASA LELE: Flipkart’s Offbeat Summer Sale Campaign Breaks the Internet with Meme-Inspired Madness

SASA LELE: Flipkart’s Offbeat Summer Sale Campaign Breaks...

By Janvi Joshi

Flipkart's new summer sale campaign, *'SASA LELE'*, created with FCB Kinnect, takes a quirky, meme-inspired approach to advertising. Featuring a...

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Alia Bhatt Partners with Her Viral Twin Chandni for L’Oréal Ad

Alia Bhatt Partners with Her Viral Twin Chandni...

By Janvi Joshi

In a playful twist, Alia Bhatt shares the spotlight with her impersonator Chandni Bhabhda in L’Oréal’s latest Infallible Skin Tint...

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Kendrick Lamar makes history as the first musician ever to star in a Gatorade ad..

Kendrick Lamar makes history as the first musician...

By Avyukt Kalita

The acclaimed rapper has voiced Gatorade's latest ad that features top athletes including Luka Dončić, Jason Tatum, A'ja Wilson and...

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Tata Tea’s Jaago Re Launches AI-Powered Campaign to Support Climate Action.

Tata Tea’s Jaago Re Launches AI-Powered Campaign to...

By Avyukt Kalita

The campaign, aimed at promoting climate action through AI innovation, has been conceptualised and executed by Mullen Lintas.

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Ganguly’s ‘Googlies’ leave cricket legends stumped in Google’s new ad

Ganguly’s ‘Googlies’ leave cricket legends stumped in Google’s...

By Kashish Ghosh

The star-studded campaign also features Virender Sehwag, Anil Kumble, Shane Watson, Ricky Ponting, and Mohammad Kaif.

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KFC & CarryMinati Drop the Heat with ‘Saucy Popcorn’ in a First-of-Its-Kind Collab

KFC & CarryMinati Drop the Heat with ‘Saucy...

By Ronak Rehal

KFC India teams up with YouTube sensation CarryMinati to launch the all-new Saucy Popcorn, a fiery twist on the classic...

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Ram Charan roped in as brand ambassador for Campa

Ram Charan roped in as brand ambassador for...

By Kashish Ghosh

As part of the, the brand has also launched a new brand film featuring Ram Charan conceptualised by McCann Worldgroup.

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BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce...

By Raina Vohra

ChatGPT said: BHIM’s new campaign ‘Paison Ki Kadar’ highlights India’s deep-rooted values around money, positioning it as Bharat Ka Apna...

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Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

Madhavbaug Partners with Sonu Sood for Powerful New...

By Ronak Rehal

Madhavbaug's new TVC, featuring Sonu Sood, champions the power of Ayurveda in reversing lifestyle diseases through holistic, non-invasive care. The...

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Mera Desh Meri Zimmedari: A Little Girl’s Courage, A Nation’s Wake-Up Call

Mera Desh Meri Zimmedari: A Little Girl’s Courage,...

By Ronak Rehal

Recykal’s #MeraDeshMeriZimmedari is a powerful movement inspiring citizens to take personal responsibility for a cleaner, sustainable India. Through emotional storytelling...

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Mankind Pharma Launches Campaign for HealthOK 100% Vegetarian Multivitamin Tablets with Archana Puran Singh

Mankind Pharma Launches Campaign for HealthOK 100% Vegetarian...

By Ronak Rehal

Mankind Pharma’s HealthOK 100% vegetarian multivitamins, endorsed by Archana Puran Singh, offer a plant-based alternative for vegetarians seeking essential nutrients....

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Did De Beers new spot take a shot at lab-grown diamonds?

Did De Beers new spot take a shot...

By Kashish Ghosh

And it threw in a heartwarming story about father-daughter relationships while at it.

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YES SECURITIES Unveils ‘Invest Karo Apne Style Se’ Campaign, Redefining Personalized Investing

YES SECURITIES Unveils ‘Invest Karo Apne Style Se’...

By Ronak Rehal

YES SECURITIES' ‘Invest Karo Apne Style Se’ campaign redefines investing as a form of self-expression, aligning financial strategies with individual...

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Lotus Herbals Unveils High-Impact Multimedia Campaign for Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++

Lotus Herbals Unveils High-Impact Multimedia Campaign for Safe...

By Ronak Rehal

Lotus Herbals launches a high-impact multimedia campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, highlighting its lightweight,...

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Kareena Kapoor can’t resist a pistachio Magnum Ice Cream

Kareena Kapoor can’t resist a pistachio Magnum Ice...

By Kashish Ghosh

It is the 10th year of the actress being the Unilever ice cream brand’s face in India.

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Tiger Shroff shows ASUS Vivobook 14 Flip’s versatile modes in new campaign

Tiger Shroff shows ASUS Vivobook 14 Flip’s versatile...

By Kashish Ghosh

The reel was released on March 28, 2025, across ASUS India’s and Tiger Shroff’s social media platforms

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Tinder revives its ‘You Up’ campaign with a fresh perspective

Tinder revives its ‘You Up’ campaign with a...

By Kashish Ghosh

The campaign encourages users to define their own relationship intentions, set boundaries and look for people they are comfortable with.

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Samsung’s Galaxy M series ad becomes the latest ‘Case’ for TV detectives

Samsung’s Galaxy M series ad becomes the latest...

By Aryan chaudhary

The campaign as been conceptualised and executed by Cheil India.

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From ‘Thanda Matlab Cola’ to ‘Khade Masale Matlab Zoff’—this startup wants to own the spice rack

From ‘Thanda Matlab Cola’ to ‘Khade Masale Matlab...

By Aryan chaudhary

Co-founder of Zoff Foods, Akash Agrawalla, reveals that expanding beyond e-commerce, the brand eyes offline retail and ready-to-cook offerings.

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Kotak celebrates Sunita Williams’ return with a fully AI-Generated film

Kotak celebrates Sunita Williams’ return with a fully...

By Ekta Bhurat

This initiative is part of the brand's strategy to enhance its social content with more AI-driven elements.

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PokerBaazi brings back ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

PokerBaazi brings back ‘Tu Poker Khelta Hai Kya?’...

By Aditi thakur

The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad).

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Jackie Shroff brings Mumbai’s energy to MI’s new campaign for IPL

Jackie Shroff brings Mumbai’s energy to MI’s new...

By Ekta Bhurat

Conceptualised by Lowe Lintas, the digital-first campaign stars a mix of artists and influencers like Upendra Limai, Srishti Tawde, Sambhata...

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Fans’ trusted destination for everything IPL 2025 – Cricbuzz

Fans’ trusted destination for everything IPL 2025 –...

By Aryan chaudhary

IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform,...

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My11Circle’s ‘Circle Mein Aaja’ campaign brings fans closer to IPL 2025

My11Circle’s ‘Circle Mein Aaja’ campaign brings fans closer...

By Aryan chaudhary

Conceptualised by Vasan Bala and creative agency The Script Room, the campaign features cricket stars like Sourav Ganguly, Shubman Gill..

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Why real estate brands tap A-list celebrities for trust & visibility

Why real estate brands tap A-list celebrities for...

By Aryan chaudhary

SRK for Elan, Hrithik for Casagrand, Rashmika for DRA—real estate brands are betting big on celebs. What's driving this star-studded...

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The market has adopted the idea of subscription TV: StreamBox’s Anuj Gandhi

The market has adopted the idea of subscription...

By Aryan chaudhary

Subscription TV is catching on, but the Founder and CEO says internet gaps and pricing tweaks were key hurdles. Now,...

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Rasna Unveils ‘Rasna Rich’ – A Flavorful and Nostalgic Innovation

Rasna Unveils ‘Rasna Rich’ – A Flavorful and...

By Ronak Rehal

Rasna introduces ‘Rasna Rich,’ a flavorful and affordable powder concentrate, bringing nostalgia and togetherness through its heartwarming campaign. With rich...

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Sourav Ganguly auditions for a Netflix original

Sourav Ganguly auditions for a Netflix original

By Kashish Ghosh

Sourav Ganguly, former Indian cricket captain, takes on the role of a fierce cop in Netflix India's promotional campaign for...

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JSW Paints unveils ‘Sound of Colour’: A musical journey through colour

JSW Paints unveils ‘Sound of Colour’: A musical...

By Ekta Bhurat

Launched in collaboration with Songdew, the campaign is a collective of one-minute music videos with each track capturing the essence...

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How is AI impacting and defining the communications industry?

How is AI impacting and defining the communications...

By Aryan chaudhary

As the communications industry evolves through the integration of AI, those who harness its potential while Prioritising a human-centric approach...

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Kotak Mahindra Bank’s IPL ad game: Performance first

Kotak Mahindra Bank’s IPL ad game: Performance first

By Kashish Ghosh

Kotak Mahindra Bank's new campaign, "Hausla Hai Toh Ho Jayega," emphasizes empowerment and financial aspirations, aligning with India’s evolving consumer...

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JioStar unveils ‘Yahaan Sab Possible Hai’ for TATA IPL 2025 with Dhoni, Kohli and Rohit

JioStar unveils ‘Yahaan Sab Possible Hai’ for TATA...

By Kashish Ghosh

JioStar's 2025 IPL campaign, "Yahaan Sab Possible Hai," highlights the tournament's power to unite fans and showcase emerging talent. Featuring...

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lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’ holi campaign

lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’...

By Ekta Bhurat

The campaign aims to help people overcome financial barriers during the festival.

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Pepsi ups its offering; now 400ml available for Rs 20

Pepsi ups its offering; now 400ml available for...

By Kashish Ghosh

Pepsi has stirred up the cola wars in India by launching a 400ml bottle for Rs 20, ahead of the...

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Castrol’s new SRK-led campaign aims to capture rural demand via IPL

Castrol’s new SRK-led campaign aims to capture rural...

By Kashish Ghosh

Created by Ogilvy, the campaign will see a 360-degree push, supplemented by on-ground activations. The brand's VP and Head of...

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Cadbury Dairy Milk’s new ad: Possible ragging turns into a bonhomie affair

Cadbury Dairy Milk’s new ad: Possible ragging turns...

By Kashish Ghosh

Cadbury Dairy Milk's latest ads highlight the power of acceptance and belonging, showcasing how small acts of kindness, symbolized by...

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Britannia Marie Gold honours Avani Lekhara with special edition pack

Britannia Marie Gold honours Avani Lekhara with special...

By Ekta Bhurat

Conceptualised by Talented, the special edition pack has been designed to reflect the dimensions of Avani Lekhara's shooting target at...

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Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on trial with Archana Puran Singh

Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on...

By Ronak Rehal

The campaign highlights the judgments women face for their fashion and beauty choices, reinforcing Myntra’s focus on self-expression and individual...

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O Hi onboards Kartik Aaryan as brand ambassador

O Hi onboards Kartik Aaryan as brand ambassador

By Kashish Ghosh

O Hi has appointed Bollywood star Kartik Aaryan as its brand ambassador, marking a new era of social networking that...

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Male celebrities in the kitchen—but are they really stirring change?

Male celebrities in the kitchen—but are they really...

By Ronak Rehal

Food ads now feature several male celebrities, yet the narrative stops short of real change—kitchens remain women’s domain, and men...

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After Coke & Maaza, now Appy Fizz drops a jingle with Vicky Kaushal’s moves

After Coke & Maaza, now Appy Fizz drops...

By Kashish Ghosh

Appy Fizz is the bold, refreshing drink that celebrates confidence and individuality. With Vicky Kaushal’s energy, it’s the ultimate choice...

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Garnier Black Naturals ropes in MS Dhoni & Sakshi for new campaign

Garnier Black Naturals ropes in MS Dhoni &...

By Kashish Ghosh

Garnier Black Naturals has partnered with MS Dhoni and Sakshi Singh Dhoni for a campaign showcasing their trust in the...

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Decathlon’s ‘Play Your Own Way’ campaign promotes inclusivity in sports

Decathlon’s ‘Play Your Own Way’ campaign promotes inclusivity...

By Kashish Ghosh

The campaign features a film highlighting women participating in various sports like running, swimming, yoga, and fitness. It challenges traditional...

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Adani Group unveils new film in ‘Hum Karke Dikhate Hain’ series

Adani Group unveils new film in ‘Hum Karke...

By Ekta Bhurat

The film is conceptualized and executed by Ogilvy India.

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Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

Raghu, Rajiv, and Rannvijay star in Prime Video’s...

By Kashish Ghosh

The ad film, launched ahead of the launch of Dupahiya on March 7, shows some cast members of the show...

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Dr. Fixit’s new ad has Amitabh Bachchan rapping about leaks

Dr. Fixit’s new ad has Amitabh Bachchan rapping...

By Ronak Rehal

The campaign has been conceptualised and executed by Ogilvy India.

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Licious frolics in the colours and magic of India’s cuisines

Licious frolics in the colours and magic of...

By Ronak Rehal

Made for Holi, the ad’s jingle feels like the first bite of shawarma after two weeks of healthy eating.

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Yuzvendra Chahal seeks Baba Nirala’s blessings in Aashram S3 promo

Yuzvendra Chahal seeks Baba Nirala’s blessings in Aashram...

By Ronak Rehal

Aashram Season 3 Part 2 is available for free on Amazon MX Player through its mobile app, Amazon’s shopping app,...

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News College life comes alive in Nescafé India’s new spot

News College life comes alive in Nescafé India’s...

By kashish ghosh

Three freshers, three goals, one beverage.

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Fans’ trusted destination for everything IPL 2025 – Cricbuzz

Fans’ trusted destination for everything IPL 2025 –...

By Ronak Rehal

IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform,...

Read More
Rivaah by Tanishq & Zoya Akhtar’s Tiger Baby unveil new wedding song

Rivaah by Tanishq & Zoya Akhtar’s Tiger Baby...

By Ekta Bhurat

Zoya Akhtar & Reema Kagti have joined hands with Tanishq to create 'Main Keya Hai Hai', a wedding song that...

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Reliance targets small businesses to boost IPL revenue after merger

Reliance targets small businesses to boost IPL revenue...

By Shreya Patne

Reliance is targeting small businesses as IPL advertisers with ad packages starting at $17,000. The company is using neuroscience-driven strategies...

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Walmart-owned PhonePe begins preparing for IPO listing in India

Walmart-owned PhonePe begins preparing for IPO listing in...

By Shreya Patne

The fintech company separated from Flipkart and moved its headquarters from Singapore to India in December 2022.

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X launches Grok AI powered tool to create ads and analyze campaigns

X launches Grok AI powered tool to create...

By Ekta Bhurat

These features leverage AI to help businesses generate ads quickly and gain insights into their performance with minimal effort.

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MS Dhoni and CarryMinati find out what Cleartrip ‘Vibes’ is all about

MS Dhoni and CarryMinati find out what Cleartrip...

By Shreya Patne

Cricket meets gaming as MS Dhoni & CarryMinati bring humor to Cleartrip’s ‘Explore Hotels by Vibe’ campaign! Watch their witty...

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Cadbury India’s dual strategy for Valentine’s Day: A blend of romance and anti-romance.

Cadbury India’s dual strategy for Valentine’s Day: A...

By Uma Purandare

This Valentine's season, the confectionery giant has once again introduced its clever dual-narrative strategy, offering Cadbury Silk to charm the...

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Sprite has signed Sharvari as its latest brand ambassador, bringing her onboard to represent the refreshing beverage.

Sprite has signed Sharvari as its latest brand...

By Uma Purandare

The actress has been chosen by Sprite to lead its latest campaign, *'Sprite, Thand Rakh'*, bringing her refreshing and cool...

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Tanishq is amplifying its focus on women by featuring women-centric ads throughout 2025, celebrating their strength and diversity.

Tanishq is amplifying its focus on women by...

By Uma Purandare

Pelki Tshering, the Chief Marketing Officer of Tanishq, provides valuable insights into the brand's creative vision and strategic direction for...

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Mia by Tanishq celebrates mature love with its heartfelt ‘Not Just Another Day’ campaign, emphasizing the beauty and depth of lasting relationships.

Mia by Tanishq celebrates mature love with its...

By Uma Purandare

These films highlight the everyday experiences of mature couples, capturing the essence of their relationships through the simple yet significant...

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SNICKERS has the perfect remedy for those feeling like the hungry third wheel this Valentine’s Day.

SNICKERS has the perfect remedy for those feeling...

By Uma Purandare

This Valentine’s week, SNICKERS unveiled a series of engaging digital films as part of its social media campaign, humorously highlighting...

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Wow! Momo’s Valentine’s Day campaign celebrates the special bond between a mother and child, honoring the unique and unconditional love they share.

Wow! Momo’s Valentine’s Day campaign celebrates the special...

By Uma Purandare

The ad beautifully captures the essence of celebrating profound, extraordinary emotions that are often found in the seemingly ordinary connections...

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Herbalife has become an associate partner of TATA WPL through a two-year agreement.

Herbalife has become an associate partner of TATA...

By Uma Purandare

The brand backs a diverse range of athletes, both in cricket and other sports, including Smriti Mandhana, Lakshya Sen, Manika...

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“Amazon and MX Player Showcase Global Content of MX Vdesi with Jackie Shroff in New Ad”

“Amazon and MX Player Showcase Global Content of...

By By Levina Joseph

The film star Jackie Shroff as he overcomes obstacles using convenient, on-the-go solutions from Yatra Online (Yatra.com).

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“Archies Honors Timeless Love with #PyarKaOGSolution Campaign”

“Archies Honors Timeless Love with #PyarKaOGSolution Campaign”

By By Levina Joseph

The campaign video blends past and present, emphasizing how the way we express love has evolved, while the fundamental act...

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“Controversy Surrounds ‘India’s Got Latent’ After Vulgar Remarks from Ranveer Allahbadia and Samay Raina”

“Controversy Surrounds ‘India’s Got Latent’ After Vulgar Remarks...

By By Levina Joseph

It will be curious to see whether brands continue to leverage the potential returns from working with Raina and Allahbadia...

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Shark-approved, instantly delivered: How Swiggy Instamart helps brands enter q-comm

Shark-approved, instantly delivered: How Swiggy Instamart helps brands...

By Uma Purandare

Shark Tank India & Swiggy Instamart: Connecting TV Exposure with Instant Access

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TATA AIG’s New Campaign Celebrates the Silent Bond Between Father and Son

TATA AIG’s New Campaign Celebrates the Silent Bond...

By By Levina Joseph

Produced by TBWA, the film showcases that real protection is rooted in the subtle, everyday interactions that form the foundation...

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PVR INOX reports highest quarterly ad revenue of Rs 1,486 mn since Covid

PVR INOX reports highest quarterly ad revenue of...

By Manvi Shah

Pushpa 2 contributed 36% of Q3's India box office collections and 12% of CY 2024’s total India box office earnings.

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SMFG India Credit launches brand film on SME loans

SMFG India Credit launches brand film on SME...

By Manvi Shah

The brand film has been conceptualized and executed by White Rivers Media.

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Aamir Khan time-travels for Charged by Thums Up—this time as a caveman

Aamir Khan time-travels for Charged by Thums Up—this...

By Sonali kamble

The first campaign reunited Khan with Darsheel Safary, his co-star from the movie Taare Zameen Par, after 17 years.

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Moneycontrol launches ‘Booster Budget’ coverage for Union Budget 2025

Moneycontrol launches ‘Booster Budget’ coverage for Union Budget...

By Manvi Shah

The 'Booster Budget' coverage is sponsored by Hettich, Angel One, Alvius, CoinDCX, and Toshiba, bringing expert insights into the Union...

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Omnicom expands with new ‘Center of Excellence’ in Hyderabad

Omnicom expands with new ‘Center of Excellence’ in...

By Ayush Jaiswal

The Hyderabad campus will focus on media, technology, digital commerce, marketing science, market research, creative services, and business support.

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Brands celebrate India’s Republic Day with patriotic campaigns

Brands celebrate India’s Republic Day with patriotic campaigns

By Ayush Jaiswal

From Air India to McDonald's, here is how brands are joining in on the celebrations of India's 76th Republic Day.

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2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

By Sania Khan

The advertising landscape in 2024 embraced transformative technologies like AI, immersive experiences, and innovative formats such as pause ads. However,...

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CAIT writes to Piyush Goyal to address quick commerce concerns

CAIT writes to Piyush Goyal to address quick...

By Sonali kamble

CAIT national president BC Bhartia has alleged that quick commerce platforms are misusing Foreign Direct Investment (FDI) funds to gain...

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Mergers & movements: Shifts that redefined the Indian M&E in 2024

Mergers & movements: Shifts that redefined the Indian...

By Sania Khan

The Indian media landscape underwent a paradigm shift in 2024, marked by significant mergers and leadership changes. The cancellation of...

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CMO Anshul Khandelwal & CTO Suvonil Chatterjee step down from Ola Electric

CMO Anshul Khandelwal & CTO Suvonil Chatterjee step...

By Sonali kamble

This comes amid several other top exits from the company.

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Kapil Dev joins Golden Yug Senior Citizen Resort as brand ambassador

Kapil Dev joins Golden Yug Senior Citizen Resort...

By Sania Khan

Esha Sahaj Disha India unveils the Golden Yug Senior Citizen Resort, with Kapil Dev as its brand ambassador and Adah...

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How Baby John integrates Center Fresh, Astral Pipes, & more into action

How Baby John integrates Center Fresh, Astral Pipes,...

By Sania Khan

The action-packed thriller starring Varun Dhawan, directed by Kalees, and produced by Atlee, delivers a gripping tale of a cop's...

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Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

Netflix’s Squid Game 2 joins forces with Sunburn...

By Sania Khan

Get ready for an unforgettable fusion of music and immersive storytelling as Sunburn Goa partners with Netflix to bring Squid...

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Jubilant Foods signs MoU with Coca-Cola for beverages, food products

Jubilant Foods signs MoU with Coca-Cola for beverages,...

By Sania Khan

Jubilant FoodWorks Ltd. (JFL) has signed a Memorandum of Understanding (MoU) with Coca-Cola to purchase and market sparkling beverages and...

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2024: The year Elon Musk & X battled it out with the advertisers

2024: The year Elon Musk & X battled...

By Sania Khan

In 2024, Elon Musk's X faced a tumultuous battle over advertising revenue, with major brands pulling back due to concerns...

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