ADVERTISMENT TOP HEADLINES

It is the 10th year of the actress being the Unilever ice cream brand’s face in India.

The reel was released on March 28, 2025, across ASUS India’s and Tiger Shroff’s social media platforms

The campaign encourages users to define their own relationship intentions, set boundaries and look for people they are comfortable with.

The campaign as been conceptualised and executed by Cheil India.

Co-founder of Zoff Foods, Akash Agrawalla, reveals that expanding beyond e-commerce, the brand eyes offline retail and ready-to-cook offerings.

This initiative is part of the brand's strategy to enhance its social content with more AI-driven elements.

The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad).

Conceptualised by Lowe Lintas, the digital-first campaign stars a mix of artists and influencers like Upendra Limai, Srishti Tawde, Sambhata...

IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform,...

Conceptualised by Vasan Bala and creative agency The Script Room, the campaign features cricket stars like Sourav Ganguly, Shubman Gill..

SRK for Elan, Hrithik for Casagrand, Rashmika for DRA—real estate brands are betting big on celebs. What's driving this star-studded...

Subscription TV is catching on, but the Founder and CEO says internet gaps and pricing tweaks were key hurdles. Now,...

Rasna introduces ‘Rasna Rich,’ a flavorful and affordable powder concentrate, bringing nostalgia and togetherness through its heartwarming campaign. With rich...

Sourav Ganguly, former Indian cricket captain, takes on the role of a fierce cop in Netflix India's promotional campaign for...

Launched in collaboration with Songdew, the campaign is a collective of one-minute music videos with each track capturing the essence...

As the communications industry evolves through the integration of AI, those who harness its potential while Prioritising a human-centric approach...

Kotak Mahindra Bank's new campaign, "Hausla Hai Toh Ho Jayega," emphasizes empowerment and financial aspirations, aligning with India’s evolving consumer...

JioStar's 2025 IPL campaign, "Yahaan Sab Possible Hai," highlights the tournament's power to unite fans and showcase emerging talent. Featuring...

The campaign aims to help people overcome financial barriers during the festival.

Pepsi has stirred up the cola wars in India by launching a 400ml bottle for Rs 20, ahead of the...

Created by Ogilvy, the campaign will see a 360-degree push, supplemented by on-ground activations. The brand's VP and Head of...

Cadbury Dairy Milk's latest ads highlight the power of acceptance and belonging, showcasing how small acts of kindness, symbolized by...

Conceptualised by Talented, the special edition pack has been designed to reflect the dimensions of Avani Lekhara's shooting target at...

The campaign highlights the judgments women face for their fashion and beauty choices, reinforcing Myntra’s focus on self-expression and individual...

O Hi has appointed Bollywood star Kartik Aaryan as its brand ambassador, marking a new era of social networking that...

Food ads now feature several male celebrities, yet the narrative stops short of real change—kitchens remain women’s domain, and men...

Appy Fizz is the bold, refreshing drink that celebrates confidence and individuality. With Vicky Kaushal’s energy, it’s the ultimate choice...

Garnier Black Naturals has partnered with MS Dhoni and Sakshi Singh Dhoni for a campaign showcasing their trust in the...

The campaign features a film highlighting women participating in various sports like running, swimming, yoga, and fitness. It challenges traditional...

The film is conceptualized and executed by Ogilvy India.

The ad film, launched ahead of the launch of Dupahiya on March 7, shows some cast members of the show...

The campaign has been conceptualised and executed by Ogilvy India.

Made for Holi, the ad’s jingle feels like the first bite of shawarma after two weeks of healthy eating.

Aashram Season 3 Part 2 is available for free on Amazon MX Player through its mobile app, Amazon’s shopping app,...

Three freshers, three goals, one beverage.

IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform,...

Zoya Akhtar & Reema Kagti have joined hands with Tanishq to create 'Main Keya Hai Hai', a wedding song that...

Reliance is targeting small businesses as IPL advertisers with ad packages starting at $17,000. The company is using neuroscience-driven strategies...

The fintech company separated from Flipkart and moved its headquarters from Singapore to India in December 2022.

These features leverage AI to help businesses generate ads quickly and gain insights into their performance with minimal effort.

Cricket meets gaming as MS Dhoni & CarryMinati bring humor to Cleartrip’s ‘Explore Hotels by Vibe’ campaign! Watch their witty...

This Valentine's season, the confectionery giant has once again introduced its clever dual-narrative strategy, offering Cadbury Silk to charm the...

The actress has been chosen by Sprite to lead its latest campaign, *'Sprite, Thand Rakh'*, bringing her refreshing and cool...

Pelki Tshering, the Chief Marketing Officer of Tanishq, provides valuable insights into the brand's creative vision and strategic direction for...

These films highlight the everyday experiences of mature couples, capturing the essence of their relationships through the simple yet significant...

This Valentine’s week, SNICKERS unveiled a series of engaging digital films as part of its social media campaign, humorously highlighting...

The ad beautifully captures the essence of celebrating profound, extraordinary emotions that are often found in the seemingly ordinary connections...

The brand backs a diverse range of athletes, both in cricket and other sports, including Smriti Mandhana, Lakshya Sen, Manika...

The film star Jackie Shroff as he overcomes obstacles using convenient, on-the-go solutions from Yatra Online (Yatra.com).

The campaign video blends past and present, emphasizing how the way we express love has evolved, while the fundamental act...

It will be curious to see whether brands continue to leverage the potential returns from working with Raina and Allahbadia...

Shark Tank India & Swiggy Instamart: Connecting TV Exposure with Instant Access

Produced by TBWA, the film showcases that real protection is rooted in the subtle, everyday interactions that form the foundation...

Pushpa 2 contributed 36% of Q3's India box office collections and 12% of CY 2024’s total India box office earnings.

The brand film has been conceptualized and executed by White Rivers Media.

The first campaign reunited Khan with Darsheel Safary, his co-star from the movie Taare Zameen Par, after 17 years.

The 'Booster Budget' coverage is sponsored by Hettich, Angel One, Alvius, CoinDCX, and Toshiba, bringing expert insights into the Union...

The Hyderabad campus will focus on media, technology, digital commerce, marketing science, market research, creative services, and business support.

From Air India to McDonald's, here is how brands are joining in on the celebrations of India's 76th Republic Day.

The advertising landscape in 2024 embraced transformative technologies like AI, immersive experiences, and innovative formats such as pause ads. However,...

CAIT national president BC Bhartia has alleged that quick commerce platforms are misusing Foreign Direct Investment (FDI) funds to gain...

The Indian media landscape underwent a paradigm shift in 2024, marked by significant mergers and leadership changes. The cancellation of...

This comes amid several other top exits from the company.

Esha Sahaj Disha India unveils the Golden Yug Senior Citizen Resort, with Kapil Dev as its brand ambassador and Adah...

The action-packed thriller starring Varun Dhawan, directed by Kalees, and produced by Atlee, delivers a gripping tale of a cop's...

Get ready for an unforgettable fusion of music and immersive storytelling as Sunburn Goa partners with Netflix to bring Squid...

Jubilant FoodWorks Ltd. (JFL) has signed a Memorandum of Understanding (MoU) with Coca-Cola to purchase and market sparkling beverages and...

In 2024, Elon Musk's X faced a tumultuous battle over advertising revenue, with major brands pulling back due to concerns...

Zee TV is the first Hindi general entertainment channel to brand Mumbai AC local trains and the Delhi metro.

A fun series in which we ask creative leaders about the not-so-serious aspects of their work life. Here’s Talented’s Gautam...

Brands including Google, Apple, Nike, and Jaguar tried pushing boundaries but sparked global backlash and left audiences divided instead.

Xiaomi India has launched a cutting-edge OOH campaign for the Redmi Note 14 5G Series, blending CGI and live action...

Dabur India enters the kids' toothpaste category with Dabur Herb’l Kids Toothpaste, designed for children aged 3+. Free from fluoride,...

Pulse Candy, owned by DS Group, returns this festive season with #TheGreatPulseChase, an adventurous campaign featuring brand ambassadors Abhishek Banerjee...

Sony Pictures Network India is transforming its reality TV lineup with a fresh spin on MasterChef India. The latest season,...

CARS24’s "The Dowry Collection" is a bold and satirical campaign addressing the harmful social issue of dowry. Through a playful...

Gaurav Taneja, aka Flying Beast, is set to showcase his sports nutrition brand, Beastlife, on Shark Tank India Season 4,...

This Christmas, BigBasket, a TATA Enterprise, adds joy to celebrations with delivery partners dressed as Santa Claus in cities like...

The campaign amplifies the movie through co-branded activations across various channels, including metro branding, bus shelters, and in-theatre advertisements.

FedEx has announced its global sponsorship as the principal sponsor and official logistics partner for Chennai Super Kings (CSK) and...

The campaign highlights how Ayurvedic ingredients like Mulethi, Honey, Tulsi, banapsha, ginger, can help one get fast and effective relief...

BIG FM has joined hands with the Hockey India League (HIL) as its official radio partner for the 2024-25 season,...

In 2024, Amazon Alexa became an essential part of Indian households, answering questions and requests across categories like cricket, Bollywood,...

The campaign also features rapper Yung Raja and producer Sez on the Beat, highlighting boAt's Airdopes 800 HiDef and Nirvana...

The collection includes high-neck pullovers, faux suede jackets, and earthy-toned chinos.

Food & Beverage was the leading Sector with 23% share of ad volumes during Jan-Sep’24 and HUL was the leading...

Bollywood icon Jacqueline Fernandez has been named the new brand ambassador for KT Professional, a leader in premium hair care...

For many, the most creative group is WPP. But the new Omnicom and its litany of creative agencies may knock...

Under the leadership of John Wren, CEO and Chairman of Omnicom, the world’s largest advertising holding company, the organization is...

The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed...

The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae's creators to rewrite...

In a landmark collaboration, The Logical Indian joins hands with RVCJ Media Group to revolutionize India’s digital media landscape. This...

RBL Bank has appointed Gukesh Dommaraju, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to...

Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for...

Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of...

PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected...

Google and Wavemaker talk about retail media's weaknesses

Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.

Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK,...

The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking...