ADVERTISMENT TOP HEADLINES

The campaign highlights how Ayurvedic ingredients like Mulethi, Honey, Tulsi, banapsha, ginger, can help one get fast and effective relief...

BIG FM has joined hands with the Hockey India League (HIL) as its official radio partner for the 2024-25 season,...

In 2024, Amazon Alexa became an essential part of Indian households, answering questions and requests across categories like cricket, Bollywood,...

The campaign also features rapper Yung Raja and producer Sez on the Beat, highlighting boAt's Airdopes 800 HiDef and Nirvana...

The collection includes high-neck pullovers, faux suede jackets, and earthy-toned chinos.

Food & Beverage was the leading Sector with 23% share of ad volumes during Jan-Sep’24 and HUL was the leading...

Bollywood icon Jacqueline Fernandez has been named the new brand ambassador for KT Professional, a leader in premium hair care...

For many, the most creative group is WPP. But the new Omnicom and its litany of creative agencies may knock...

Under the leadership of John Wren, CEO and Chairman of Omnicom, the world’s largest advertising holding company, the organization is...

The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed...

The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae's creators to rewrite...

In a landmark collaboration, The Logical Indian joins hands with RVCJ Media Group to revolutionize India’s digital media landscape. This...

RBL Bank has appointed Gukesh Dommaraju, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to...

Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for...

Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of...

PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected...

Google and Wavemaker talk about retail media's weaknesses

Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.

Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK,...

The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking...

The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy...

Wakefit’s latest campaign features Prafull Billore, aka MBA Chaiwala, cleverly transforming his viral “panauti” (bad luck) narrative into a playful...

Kantar’s ‘India at Crossroads’ report outlines key trends shaping Indian marketing in 2025, focusing on socio-economic shifts, rural consumption growth,...

CEF Group’s entry into the e-cycle market marks a transformative step in sustainable urban mobility. With models priced between Rs...

The FMCG giant just revealed its premiumisation plans for India in some key categories, including premium hair care, body wash,...

Allen Career Institute is in advanced talks to acquire Unacademy for $800 million, a sharp drop from the edtech startup's...

Zepto, the quick commerce pioneer, raised $350M from Indian investors, advancing its goal to become a fully Indian-owned entity and...

Tourists in Goa and locals seem to be at odds with one another. We asked creative leaders whether a bit...

Wakefit’s #Gaddagiri campaign humorously satirizes Zomato’s Chief of Staff job listing, where applicants were required to pay ₹20 lakh upfront....

The launch is accompanied by a campaign featuring three films, each addressing the common struggles women face with traditional bras...

Solethreads, a homegrown leader in sneakers, flip-flops, and slides, has partnered with actress and youth icon Shruti Haasan as its...

Nasher Miles has unveiled a vibrant campaign, “The Trip Starts with Nasher Miles,” featuring cricket star Rishabh Pant. Targeting millennials...

Rungta Steel’s latest ad brings together Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, reprising their iconic roles from Dear...

Co-founder and CEO Palicha declared it on LinkedIn less than a week after Zepto launched an in-house ad platform for...

Zee Entertainment Enterprises Ltd. unveiled its marketing campaign for the third edition of the DP World ILT20, which will kick...

Aditya Birla Housing Finance Limited (ABHFL), a fully-owned subsidiary of Aditya Birla Capital Limited unveiled its brand film, Happy Home...

OPPO India launches its ‘Find Your Bigger Picture’ campaign with Milind Soman, celebrating individuals who challenge conventions. Marking the debut...

As part of the ongoing rebranding initiative, its new brand identity features the peacock, a symbol of prosperity, deeply rooted...

Dentsu India and PhonePe Ads have launched The Bharatiya Consumer: A Generational Study, a coffee table book exploring the evolving...

India's e-commerce landscape is witnessing a revolutionary shift with quick-commerce emerging as a game-changer. Brands like Zepto, Blinkit, Swiggy Instamart,...

Sebamed, the German skincare brand marketed by USV Pvt. Ltd – a unveils its new campaign, ‘Project Skin Deep.’

redBus has launched a groundbreaking Primo brand campaign leveraging generative AI to create over 300 hyper-customized ads for its top-rated...

ECE Elevators, a division of the Birla Group, has launched a captivating ad campaign featuring four short films that blend...

The mandate includes social media strategy, content creation, performance marketing, and customer engagement initiatives.

CANTABIL Retail India Ltd, the apparel manufacturer and retailer recently launched its Autumn-Winter 2024 line up offering a fresh approach...

LinkedIn India has surpassed 100 million members, marking a milestone in reshaping B2B marketing. New research highlights video as the...

The Local Talk has secured the advertising sales mandate for CricHeroes, a cricket-scoring app with over 32M users. This partnership...

Plum, the science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the engaging and quirky...

The Brand Endorser 2024 Report by Hansa Research highlights the unmatched popularity of cricket legends Virat Kohli, MS Dhoni, and...

Zepto introduces Jarvis, a state-of-the-art advertising platform designed to help brands and sellers boost visibility and sales through optimized, data-driven...

Vi recently announced a significant milestone as part of its latest Be Someone’s We campaign: the completion of its ambitious...

Netizens have slammed Vim's supposed dishwashing liquid for men

Galleri5, an AI-powered platform developed by Collective Artists Network, is revolutionizing brand marketing by combining advanced technology with cultural insights....

A heartfelt Volvo ad spotlighting family values and EX90's safety features has captivated audiences, contrasting sharply with Jaguar's "Copy Nothing"...

Tata CLiQ Luxury has teamed up with Bollywood icon Farah Khan for a witty and engaging social media campaign promoting...

Beurer India has launched the GL 22 Blood Glucose Monitor, combining German engineering with technology tailored for Indian needs under...

The campaign has been created by Ogilvy India and directed by Shashanka Chaturvedi.

Freedom Cooking Oil’s ‘Courtroom’ campaign tackles oil adulteration, urging consumers to choose quality sunflower oil for better health

Kinder Joy, a confectionery brand from the house of Ferrero, is bringing the magic of Harry Potter home for the...

After the success of the first phase of The Missing Beat, a campaign aimed at increasing public awareness on Cardiopulmonary...

The campaign will air on TV in India throughout the upcoming five-Test series between Australia and India, which starts on...

Through this collaboration, Airbnb aims to support the government’s vision to promote ‘Goa beyond beaches’ for domestic and international travellers.

Additionally, the streaming platform has roped in Bhuvan Bam to leverage his trademark wit and add a ‘desi’ twist to...

Wahter, the advertising and packaged drinking water brand, has officially launched a new offering, Shot by Wahter, a bottled water...

Goyal’s tweet has raised several eyebrows on social media.

The ad film is an AI reinterpretation of the brand’s iconic ‘Holidays are coming’ ad, originally launched in 1995, but...

The Nippo Swooper is priced at Rs 80 for a refill and Rs 100 for a starter pack, available at...

Supra Pens and Elevite Media joined forces with the Bollywood film Singham Again. This exclusive collaboration featured Supra Pens’ iconic...

In addition, a pin code-mapped free dentist consultation is available.

Britannia introduced the Pure Magic Choco Stars, a new chocolate cream cookie. Unlike traditional sandwich biscuits, Britannia Pure Magic Choco...

Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya...

SOMANY Ceramics has launched a new campaign that embodies its ethos, Zameen Se Judey. The campaign, fronted by Bollywood superstar...

Alia Bhatt, the global brand ambassador for L’Oréal Paris, makes her Paris Fashion Week debut at Le Défilé L’Oréal Paris...

Apple’s iPhone 16 series, featuring four models—iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max—launched today across 60 countries,...

Tata Sampann, a brand from Tata Consumer Products Limited (TCPL), offers an array of products, including unpolished pulses, spices with...

Vasant Masala announces Anil Kapoor as their brand ambassador with the new positioning: Pyaar Toh Hona Hi Tha. This strategy...

The ad features actor Arun Singh and influencers Agu Stanley Chiedozie and Juli Sharma, drawing inspiration from the widely celebrated...

The 20-second TVC debuts during Bigg Boss 18 promos, inspiring creativity in everyday cooking

For the first time, the brand’s ‘Tayyari Jeet Ki’ has cast a celebrity in its ad. Ogilvy's ECD Akshay Seth...

The company stated that over 50% of new sign-ups in eligible countries are selecting ad-supported plans.

It is fresh, it is clean, and it gets the message across. But it is also very atypical of the...

Apart from the OOH campaign, TVS Motor Company has collaborated with Coral Media for a 360-degree 'India ka Naya Zyada'...

TATA Starbucks has opened its second coffee experiential store at the iconic Dhanraj Mahal in Colaba, Mumbai, celebrating the city’s...

Vedanta Ltd has shown interest in setting up a factory to manufacture display semiconductors in India. AvanStrate Inc., a Vedanta-owned...

The ad showcases statistics on how brands have leveraged YouTube Shorts to boost their digital presence and reach.

The brand has also unveiled a dedicated ad film to promote the bikes that are set to hit the markets...

Initially exclusive to Gemini for Google Workspace customers, Vids is now accessible across a wider range of Workspace subscription plans.

The special Fortune Soyabean Oil pack featuring a Madhubani art design, which comes in 1L pouch, will be available across...

The campaign led by makeup artist Samaira Sandhu shows how Kay Beauty makes it easy for professionals to create looks...

Goldmine will enhance Canara Bank's social media engagement on platforms like Facebook, Instagram, and LinkedIn.

JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an exceptional platform for brands to...