Britannia Marie Gold has unveiled a special edition biscuit and packaging to celebrate Avani Lekhara, the first Indian female athlete to win gold at both the Tokyo 2020 and Paris 2024 Paralympic Games.

Conceptualized by Talented, the unique biscuit design mirrors the dimensions of Avani’s shooting target, featuring etchings that represent her winning shots. This innovation symbolizes the precision and skill required in her sport. The redesign of both the biscuit and its packaging reinforces Britannia Marie Gold’s long-standing philosophy: Do More. Be More.

Siddharth Gupta, General Manager – Marketing, Britannia Industries, stated, “Britannia Marie Gold has always championed women’s empowerment, celebrating their resilience and ambition. Avani’s achievement showcases the incredible feats Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”

Javaad Ahmed and Teresa Sebastian, creatives at Talented, added, “By reshaping Britannia Marie Gold, we aim to give India a tangible way to celebrate Avani’s achievement. This campaign not only honors a pioneering athlete and promotes intersectional feminism but also shines a light on the underrepresented sport of air rifle shooting.”

Tanvi Gandhi, Director at Little Button Films, emphasized, “Avani doesn’t just break records—she challenges perceptions. Our goal with this campaign and film was to make an invisible challenge visible, capturing the quiet dynamism of air rifle shooting and the extraordinary spirit of Avani Lekhara.”

The Britannia Marie Gold Avani Lekhara Special Edition Pack will be available exclusively on Swiggy Instamart starting March 7 across Mumbai, Bangalore, and Hyderabad, delivering a piece of history to millions within just 10 minutes.

Author: Ekta Bhurat