BigBasket Brings Festive Cheer This Christmas with Santa Deliveries and a Curated Christmas Shop

This holiday season, BigBasket, a TATA Enterprise, is spreading festive joy in a unique way. In select cities, delivery partners are dressed as Santa Claus, making customer deliveries extra special and adding a personal touch to the Christmas celebrations. Cities participating in this cheerful initiative include Hyderabad, Pune, Bengaluru, Vizag, Nagpur, Kochi, Thiruvananthapuram, and Ranchi.

The Christmas Shop: All Your Holiday Needs in One Place
BigBasket has also unveiled a Christmas Shop on its app, featuring a wide range of essentials to make holiday preparations easier and more enjoyable. From Christmas trees and decorations to baking items and gifts, the shop caters to every festive need. Available gift options include:

Perfume sets
Earphones and speakers
Toys
Chocolates
Whether you’re baking festive treats, decorating your home, or finding the perfect gift, BigBasket ensures you have everything at your fingertips.

10-Minute Delivery with a Surprise
BigBasket’s commitment to convenience and joy is evident in its promise to deliver festive essentials within 10 minutes, often accompanied by the delightful surprise of Santa making the delivery.

Influencer Campaign to Spread the Word
To amplify the excitement, popular influencers like Kusha Kapila, Danish Sait, Aatman Desai, and Agasthya Shah are promoting the Christmas Shop, sharing their festive experiences and engaging with audiences on social media.

Anand Bhaskaran on the Festive Initiative
Anand Bhaskaran, Head of Digital and Marketing Communications at BigBasket, shared, “At BigBasket, we are excited to deliver festive cheer to our customers in just 10 minutes, complete with Santa Claus surprises and a specially curated Christmas Shop to make holiday shopping convenient and delightful.”

Why BigBasket’s Initiative Stands Out
This innovative campaign not only ensures a hassle-free shopping experience but also strengthens BigBasket’s brand as a festive enabler. By combining convenience with creativity, the brand reinforces its commitment to delivering more than just groceries—it delivers smiles.

Author: Sania Khan