BIG FM Partners with Hockey India League (HIL) as Official Radio Partner for 2024-25 Season

BIG FM, one of India’s largest radio networks, has partnered with the Hockey India League (HIL) as its official radio partner for the highly anticipated 2024-25 season. This collaboration is set to bring the electrifying energy of hockey closer to fans and amplify the spirit of #IndiaKaGame across the nation.

The Hockey India League, commencing December 28, 2024, promises to be a landmark season with eight men’s teams and four women’s teams competing in Rourkela and Ranchi. Notably, this season marks the debut of the Women’s Hockey India League, reflecting a major step towards empowering women’s sports in India.

Leadership Insights
Sunil Kumaran, COO of BIG FM, shared the significance of the partnership:
“BIG FM is proud to partner with the Hockey India League in celebrating and promoting India’s rich hockey heritage. Hockey holds a special place in the hearts of millions, and this collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country.”

This partnership aligns BIG FM’s extensive reach with Hockey India’s vision to reignite passion for the country’s national sport. By leveraging engaging radio programming and storytelling, BIG FM will bring hockey updates, exclusive interviews, and match highlights to its massive listener base.

Dr. Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, emphasized radio’s impact:
“Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation. This partnership will spark excitement across India and bring more fans closer to IndiaKaGame. Together, we’re confident of taking the Hockey India League to new heights of popularity.”

Radio, as a medium, bridges geographical divides and reaches fans in even the most rural areas. Through this partnership, BIG FM will amplify the enthusiasm for hockey by delivering engaging narratives, live updates, and fan-centric programming to millions across the country.

Bhola Nath Singh, Member of the HIL Governing Committee, highlighted BIG FM’s role in uniting fans:
“BIG FM’s captivating narrative style and broad reach make it an ideal partner to grow hockey’s fanbase. Through this association, we aim to unite the country in support of IndiaKaGame and inspire millions to cheer for our national sport.”

This collaboration will ensure that every exciting moment of the Hockey India League resonates nationwide. By providing hockey content across platforms—radio, television, and digital—the partnership is designed to make the league accessible and relatable to audiences of all ages and backgrounds.

A Multi-Platform Experience
Fans can expect:

Live match updates and expert insights on BIG FM.
Exclusive interviews with players and coaches.
Special features about the rich legacy of Indian hockey.
Engaging discussions and contests designed to involve fans directly.
This partnership between BIG FM and HIL will serve as a unifying force, celebrating India’s hockey heritage while inspiring a new generation of fans.

Author: Sania Khan