Ballantine’s, part of Pernod Ricard India, has teamed up with NBCUniversal’s Suits for an exclusive limited-edition pack. This collaboration honors professionals who remain committed to their paths, both at work and in their personal lives. The initiative is curated by Universal’s licensing partner, Black White Orange, in India.

Recognizing the challenges faced by corporate professionals, Ballantine’s has created platforms like Unofficial Evenings to encourage self-expression through music, comedy, and gaming. This aligns perfectly with the brand’s ongoing partnership with Suits, which began in 2015 with Gabriel Macht, who portrayed Harvey Specter.

The limited-edition packaging combines iconic elements from the show with Ballantine’s legacy. Featuring famous quotes from Suits, such as “Winners don’t make excuses when the other side plays the game” and “The only time success comes before work is in the dictionary,” the packaging highlights the show’s key protagonist, celebrating corporate success.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, said, “Over the years, Ballantine’s has championed the corporate community in India, a segment that now includes not only traditional corporate professionals but also start-ups, creatives, and those in the gig economy. This collaboration with Suits reflects our ongoing commitment to honoring those who define success on their own terms while staying authentic to themselves. The Ballantine’s X Suits Limited Edition Pack is more than just a collectible; it embodies sophistication and celebrates excellence and authenticity within India’s corporate world.”

The Ballantine’s X Suits Limited Edition Pack (Ballantine’s Finest, 750ml, 43% v/v) will be available in select markets this season.

Author: Sonali kamble