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lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’ holi campaign

lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’ holi campaign

The campaign aims to help people overcome financial barriers during the festival.

Crocs now available on Swiggy Instamart for 10-minute delivery

Crocs now available on Swiggy Instamart for 10-minute delivery

From March 2025, select Crocs shoes will be available for immediate delivery in Mumbai, Bangalore, Delhi, and Gurgaon, with plans to expand soon.

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

Birla Opus is revolutionizing the paint industry with an immersive, technology-driven shopping experience. As a brand under Grasim Industries, part of the Aditya Birla Group, it offers precise color matching, a hands-on paint mixing experience, and a company-owned, company-operated model for superior quality control. The newly launched Gurugram experience studio allows customers to bring any color sample, have it matched, mixed, and take home a swatch. With plans to expand across major Indian cities, Birla Opus is redefining home décor by making paint shopping more personalized, interactive, and engaging.

Libas launches on Myntra M-Now with 30-minute delivery promise

Libas launches on Myntra M-Now with 30-minute delivery promise

Libas has partnered with Myntra to launch its Indian wear collections on the M-Now platform, offering 30-minute delivery in Bengaluru. This collaboration aims to enhance shopping convenience by providing fast, stylish, and high-quality ethnic wear to modern consumers.

No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?

No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?

As the government cracks down on surrogate ads, will IPL 2025 see a revenue dip, or can fresh sponsors turn the situation into an opportunity?

Ring ring, ka-ching: How Truecaller turned spam calls into ad money

Ring ring, ka-ching: How Truecaller turned spam calls into ad money

The caller ID app provides premium subscription options for users, yet it derives a significant 70% of its revenue from advertising. The brand’s VP of Global Ad Sales tells us more.