Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

Hero Karizma named title sponsor for MTV Roadies season 20

December 23, 2024
By Sania Khan

The iconic MTV Roadies returns with its 20th season, “MTV Roadies Double Cross”, premiering January 11, 2025, on MTV and JioCinema. Airing every Saturday and Sunday at 7 PM, this season tests trust, alliances, and loyalty.

Hosted by Rannvijay Singha, with gang leaders Prince Narula, Rhea Chakraborty, Neha Dhupia, and newcomer Elvish Yadav, the show is powered by impactful partnerships:

Hero Karizma as the Title Sponsor, representing adventure and freedom.
Avvatar Sports Nutrition, fueling endurance and strength.
POCO, blending technology with ambition.
Exclusive content, including the Roadies Battleground Contest and Group Discussion Feeds, streams on JioCinema. A cultural phenomenon for two decades, MTV Roadies Double Cross continues to inspire and engage India’s youth.

WWE India to move from SPNI to Netflix in April 2025: Reports

December 23, 2024
By Sania Khan

WWE is set to transition its media rights in India from Sony Pictures Networks India (SPNI) to Netflix India in 2025, as part of a 10-year, $5 billion global deal with parent company TKO Group Holdings. Starting January 2025, Netflix will exclusively stream WWE’s flagship shows—Raw, SmackDown, and NXT—in key markets, with the Indian rollout beginning in April 2025.

This move marks Netflix India’s debut in sports entertainment, aiming to engage India’s growing digital audience while shifting WWE’s loyal fanbase from traditional TV to a subscription-based model. Challenges include bridging affordability gaps and appealing to India’s vast TV viewership base, but the collaboration opens opportunities for innovative content delivery and deeper fan engagement.

Instagram to introduce AI video editing tools in 2025: Adam Mosseri

December 23, 2024
By Sania Khan

Instagram is set to launch a revolutionary AI-powered video editing tool next year, leveraging Meta’s Movie Gen AI model. This feature allows creators to transform videos effortlessly using simple text prompts. Demonstrations showcased edits like altering appearances, modifying backgrounds, and even whimsical transformations, such as turning a person into a felt puppet.

As the first platform to integrate Meta’s AI model, Instagram aims to make professional-quality video editing accessible to all, redefining content creation and setting a new standard for social media innovation.

When Netflix took a bet on appointment viewing, Bhansali, and games

December 23, 2024
By Sania Khan

Netflix India revolutionized storytelling in 2024 with a diverse lineup spanning period dramas (Heeramandi), thrillers (IC 814), comedies (The Great Indian Kapil Show), and its first franchise film (Phir Aayi Haseen Dilruba). With innovations like interactive gaming (LUDO King), regional content empowerment, and features like Moments, the platform set global trends in creativity and engagement. Vice President Monika Shergill reaffirmed Netflix’s vision to push boundaries and connect audiences worldwide, promising even greater milestones in 2025.

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

December 23, 2024
By Sania Khan

The Delhi High Court has directed Meta Platforms Inc. to immediately block and remove AI-generated deepfake videos of India TV Chairman Rajat Sharma that falsely promote spurious medicines. Justice Amit Bansal also ordered Meta to disclose details of users behind these videos and instructed government agencies to block infringing websites and accounts. This case highlights the misuse of AI in creating doctored content, posing risks to public health and violating intellectual property rights. The next hearing is scheduled for April 3, 2025.

Rediffusion unveils AI-generated Christmas film for Tata Power

December 23, 2024
By Sania Khan

Rediffusion’s RAID Studio has unveiled an AI-generated Christmas video for Tata Power, blending technology with creativity. The one-minute film continues the “Duniya Apne Hawale” campaign, showcasing children protecting the planet alongside Santa Claus. With AI-crafted visuals and music, the commercial emphasizes sustainability and innovation. This project marks a milestone in AI-driven advertising, highlighting Tata Power’s commitment to a greener future.