Kotak Mahindra Bank’s new campaign, “Hausla Hai Toh Ho Jayega,” emphasizes empowerment and financial aspirations, aligning with India’s evolving consumer mindset. The bank aims to engage consumers through a mix of digital media, financial education, and strategic partnerships like the IPL.
The Supreme Court has allowed Ranveer Allahbadia to continue airing The Ranveer Show, provided it meets standards of morality and decency.
Nike made a bold return to the Super Bowl after 27 years with its ‘So Win’ ad, spotlighting top female athletes like A’ja Wilson, Caitlin Clark, Sha’Carri Richardson, and more. Narrated by Doechii and set to Led Zeppelin’s Whole Lotta Love, the black-and-white commercial challenges outdated views on women in sports, turning ‘can’ts’ into ‘dos.’ Airing before Kendrick Lamar’s halftime show, it marks a powerful statement on female athletic excellence, proving that the future of sports is unstoppable.
The festival of colours is fun, but what about the delivery executives?
JioStar’s 2025 IPL campaign, “Yahaan Sab Possible Hai,” highlights the tournament’s power to unite fans and showcase emerging talent. Featuring cricket legends, it celebrates the limitless possibilities within the IPL.
Libas has launched on Myntra’s M-Now, offering 30-minute delivery of its Indian wear collections, starting in Bengaluru. With 150 styles, including popular kurta sets, this collaboration enhances shopping convenience by combining style with speed. Libas CEO Sidhant Keshwani and Myntra CBO Sharon Pais emphasize their shared vision of innovation, accessibility, and seamless fashion experiences. This initiative redefines online ethnic wear shopping, ensuring customers enjoy trendy styles without long waits. Stay tuned for further expansion!
