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Alia Bhatt Partners with Her Viral Twin Chandni for L’Oréal Ad

Alia Bhatt Partners with Her Viral Twin Chandni for L’Oréal Ad

In a playful twist, Alia Bhatt shares the spotlight with her impersonator Chandni Bhabhda in L’Oréal’s latest Infallible Skin Tint campaign.

Kendrick Lamar makes history as the first musician ever to star in a Gatorade ad..

Kendrick Lamar makes history as the first musician ever to star in a Gatorade ad..

The acclaimed rapper has voiced Gatorade’s latest ad that features top athletes including Luka Dončić, Jason Tatum, A’ja Wilson and Caitlin Clark.

Travel Begins with a Vibe, Not a Visa

Travel Begins with a Vibe, Not a Visa

In today’s always-on digital world, travel inspiration no longer begins with a search—it starts with a vibe. This article explores how leading travel brands are leveraging emotion, sound, and everyday content moments to connect with modern travelers long before they’re ready to book. From sonic branding to immersive audio storytelling, discover the new rules of travel marketing in 2025.

Inside Dream11’s IPL 2025 Ad: Aamir Khan and Ranbir Kapoor Face Off in Witty Banter

Inside Dream11’s IPL 2025 Ad: Aamir Khan and Ranbir Kapoor Face Off in Witty Banter

The internet can’t stop talking about Dream11’s latest ad featuring hilarious back-and-forth between two Bollywood giants. The CMO spills the behind-the-scenes story.

Snitch Opens Pitch Process for Major Multi-Channel Campaign Mandate

Snitch Opens Pitch Process for Major Multi-Channel Campaign Mandate

Snitch, the fast-growing Bengaluru-based men’s fashion brand, has officially opened the doors for media agencies to pitch for its upcoming multi-platform campaign. Known for its bold style, Gen Z appeal, and fast-fashion approach, Snitch is preparing to launch what it calls its most ambitious campaign yet—and it’s inviting some of the best minds in the media industry to be a part of it.

“Croissant or Prashant?” – How Britannia Turned a Meme Into a Masterstroke in Marketing

“Croissant or Prashant?” – How Britannia Turned a Meme Into a Masterstroke in Marketing

In the fast-paced digital era where trends shift with a swipe, Britannia has pulled off a marketing masterstroke that has both amused and impressed the internet. What started as a meme has now turned into a textbook example of real-time marketing brilliance.