CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions
CARS24’s “The Dowry Collection” is a bold and satirical campaign addressing the harmful social issue of dowry. Through a playful digital experience, users explore a fictional collection of cars for dowry, only to encounter a hard-hitting message: “Dowry is not a custom; it’s a crime. Break the chain.” The campaign uses humour to engage audiences while promoting values of equality and mutual respect, encouraging families to reject outdated traditions and embrace progressive social norms. By sparking meaningful discussions, it advocates for breaking the cycle of dowry practices and building a more just society.
