Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

Haier named official partner of Australian Open for next three years

December 27, 2024
By Sania Khan

Haier has partnered with the Australian Open and Summer of Tennis as the Official TV and Appliances Partner in a three-year global collaboration. This partnership reflects Haier’s commitment to innovation, excellence, and community engagement, featuring dynamic fan activations during the tournament and support for grassroots tennis clubs. It marks a significant milestone in Haier’s globalisation journey, blending premium design with enriching experiences for global audiences.

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

December 27, 2024
By Sania Khan

Zomato has partnered with the iconic TV show CID to create a fun video blending food delivery and crime investigation. Featuring ACP Pradyuman, Abhijeet, and Daya, the lighthearted content highlights Zomato’s efficiency while celebrating CID’s return on Sony Entertainment Television. Airing weekends at 10 PM, the collaboration combines nostalgia and humor for an engaging experience.

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

December 27, 2024
By Sania Khan

The advertising industry witnessed significant upheavals in 2024. Omnicom’s acquisition of Interpublic Group (IPG) reshaped the agency hierarchy, creating a $25.6 billion giant that challenges WPP’s dominance globally and in India. Meanwhile, independent creative powerhouse Wieden+Kennedy (W+K) exited India after 17 years, citing strategic realignment.

Controversies added to the turmoil, with W+K embroiled in a legal dispute with Jindal Steel over a Cannes Lions-winning ad and independent agency Bang In The Middle accusing Medanta of executing a previously rejected campaign idea. These events highlight the evolving dynamics, challenges, and intellectual property disputes reshaping the industry landscape.

Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

December 26, 2024
By Sania Khan

Dabur India enters the kids’ toothpaste category with Dabur Herb’l Kids Toothpaste, designed for children aged 3+. Free from fluoride, parabens, and harmful chemicals, this natural toothpaste protects against cavities, strengthens enamel, and promotes healthy gums. Available in strawberry flavor, the toothpaste features Iron Man for boys and Elsa from Frozen for girls, making brushing fun and engaging. Priced at Rs. 195 for 80g, it includes a QR code for interactive games and collectible merchandise. Now available on

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

December 26, 2024
By Sania Khan

Pulse Candy, owned by DS Group, returns this festive season with #TheGreatPulseChase, an adventurous campaign featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla. Following Santa’s candy heist last year, the duo embarks on a year-long CGI-fueled chase across India, encountering quirky characters and hilarious challenges to reclaim their beloved candy.

Audiences can join the fun by sharing predictions using #TheGreatPulseChase for a chance to win ₹5000 vouchers. With its tagline “Pran Jaaye Par Pulse Na Jaaye,” the campaign combines humour, stunning visuals, and a festive theme to deliver an engaging and memorable experience.

MasterChef India returns with a celebrity twist; it will also air on TV

December 26, 2024
By Sania Khan

Sony Pictures Network India is transforming its reality TV lineup with a fresh spin on MasterChef India. The latest season, Celebrity MasterChef India – Ab Unn Sabki Seeti Bajegi!, brings star power to the kitchen with celebrity contestants and judges. Featuring Farah Khan, Ranveer Brar, and Vikas Khanna on the judging panel, the show promises an exciting mix of glamour and culinary expertise. Moving back to television, this revamped format aims to engage audiences with its unique blend of entertainment and cooking, supported by major brand sponsorships and a festive theme.