Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

The MarTech year that was: Experts share their top 2024 learnings

December 30, 2024
By Prakash kaunder

From AI’s evolution to privacy-first innovations, 2024 redefined martech. Industry leaders share key takeaways and predictions shaping the future of marketing technology.

Kapil Dev joins Golden Yug Senior Citizen Resort as brand ambassador

December 30, 2024
By Sania Khan

Esha Sahaj Disha India unveils the Golden Yug Senior Citizen Resort, with Kapil Dev as its brand ambassador and Adah Sharma as the face of its grand inauguration. Located just 20 km from Indore Airport in the serene Tarana village, this luxury, eco-friendly resort offers seniors an unparalleled lifestyle with 150 premium flats, walking trails, an organic farm, a 9-hole golf course, and solar-powered facilities.

“Golden Yug is setting a benchmark in senior living with world-class facilities and sustainability,” says Kapil Dev.

This community is more than a home—it’s a haven for dignified and fulfilling living.

boAt and Samay Raina team up for hilarious New Year’s Campaign

December 30, 2024
By Sania Khan

This New Year, boAt teams up with comedian Samay Raina to tackle the struggle of keeping resolutions with a hilarious twist. Featuring boAt’s latest smartwatch, the Crazy-lution campaign blends humour with innovation, offering features like ChaatGPT, Calorie Roast, and Step Count to keep you motivated.

Because while resolutions may fail, your smartwatch—and the laughs—won’t!

Delhi spends Rs 60 crore on instant noodles in 2024: Swiggy Instamart

December 29, 2024
By Sania Khan

In 2024, Swiggy Instamart transformed shopping with ultra-fast deliveries, offering groceries, electronics, makeup, toys, and more—all in under 10 minutes. Key highlights include:

Biggest Spenders: Delhi and Dehradun topped with ₹20L+ spent on essentials. A Mumbai user splurged ₹15L on pet supplies, while a Chennai tech enthusiast spent ₹1.25L on gadgets.
Top Orders: Milk, curd, dosa batter, chips, and soft drinks dominated.
Festive Trends: ₹8.3L spent on gold coins for Dhanteras and 8L rakhis delivered on Raksha Bandhan.
Unique Buys: Bengaluru led in party supplies, underwear orders, and condom purchases, while Kochi set a record with an 89-second delivery.
With operations in 54 cities, Swiggy Instamart continues to redefine convenience for India.

How Baby John integrates Center Fresh, Astral Pipes, & more into action

December 28, 2024
By Sania Khan

The action-packed thriller starring Varun Dhawan, directed by Kalees, and produced by Atlee, delivers a gripping tale of a cop’s dual life and dark past. With an ensemble cast including Keerthy Suresh, Wamiqa Gabbi, Jackie Shroff, and a special cameo by Salman Khan, Baby John is a rollercoaster ride of emotions and high-octane action.

From clever brand integrations by Center Fresh, Astral Pipes, and POCO, to exciting collaborations with Chinese Wok and Spotify India, the film masterfully blends cinema and marketing innovation.

Catch the thrills, the drama, and the surprises in theatres now!

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

December 28, 2024
By Sania Khan

Get ready for an unforgettable fusion of music and immersive storytelling as Sunburn Goa partners with Netflix to bring Squid Game 2 to life! Dive into an interactive arena featuring thrilling challenges like Piggy Bank Crawl, Digi-Dalgona, and Red Light, Green Height, inspired by the hit series.

Enjoy exclusive Squid Game merchandise, Instagram-worthy photo ops, and Sunburn’s legendary performances for a festival like no other.

📅 Dates: December 27-29, 2024
📍 Venue: Vagator, Goa

Don’t miss this electrifying adventure!