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Hero MotoCorp is the title sponsor of Hockey India League

Hero MotoCorp is the title sponsor of Hockey India League

The eagerly awaited tournament, scheduled to commence on December 28, 2024, is poised to be a historic and groundbreaking event in the world of competitive sports. For the first time, the competition will feature eight men’s teams and four women’s teams, marking a significant milestone in the movement towards gender equality and inclusivity in the sporting arena. This unprecedented inclusion of women’s teams not only elevates the level of competition but also emphasizes the importance of providing equal opportunities for female athletes to showcase their talent on a global stage.

As the teams prepare to battle it out for supremacy, fans can expect a thrilling showcase of skill, strategy, and athleticism from both the men’s and women’s teams. The atmosphere will be electric as the best players in the world compete for victory, pushing the boundaries of what’s possible in their respective sports. The addition of the women’s teams will undoubtedly inspire future generations of athletes, creating a more level playing field where both men and women are given the same platform to excel.

This landmark event stands as a testament to the growing support for women in sports and the commitment to breaking down barriers. It will not only highlight the remarkable talent and dedication of the athletes but also serve as a celebration of progress and equality within the sports community. Fans around the world will be watching as this historic tournament unfolds, marking a new chapter in the evolution of competitive sports where gender is no longer a barrier to greatness.

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

Sumeet Singla, Head of Corporate Affairs, Brand, and Marketing for India & South Asia at Standard Chartered Bank, emphasizes the significant role the football tournament plays in bringing together corporate teams from across India. The tournament is not just a platform for sports, but also a valuable opportunity for businesses to foster camaraderie and strengthen brand connections. Through friendly competition and team spirit, participants from diverse industries can build stronger professional relationships, while enhancing teamwork and collaboration.

Singla highlights that the tournament helps in promoting a sense of unity among employees, giving them a chance to engage in a non-work environment and establish bonds beyond the workplace. For brands, it offers the perfect opportunity to showcase their corporate culture, connect with potential clients, and engage with a wider audience in a fun and interactive way. Additionally, the event helps businesses to humanize their brands, creating positive impressions and a stronger emotional connection with both employees and customers alike.

Marketing’s most notable hires in 2024

Marketing’s most notable hires in 2024

CEOs, CMOs, MDs, and even brand heads; everyone is here, making it a powerhouse gathering of industry leaders. This prestigious event brings together the most influential decision-makers from various sectors, including top executives from leading corporations, innovators, and visionaries. It provides a unique platform for networking, collaboration, and sharing insights on the latest trends in business, marketing, and branding. The presence of such distinguished professionals creates an atmosphere of opportunity, where ideas flow freely, partnerships are forged, and strategies for the future are discussed. Whether it’s discussing market shifts, consumer behavior, or digital transformation, this gathering is the perfect venue for shaping the future of industries.

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

Ahead of Netflix’s launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series. head of the highly anticipated release of Squid Game season 2 on December 26, 2024, Netflix has launched a significant marketing campaign by teaming up with multiple brands to fuel excitement. These partnerships range from exclusive merchandise, limited-edition products, to special experiences tied to the show’s intense themes of competition and survival.
This collaboration strategy has expanded into various industries such as fashion, food, and gaming. For example, fashion brands might release collections inspired by the series’ iconic red tracksuits and the creepy masks worn by the guards. Food brands could also capitalize on the show’s themes, offering Squid Game-inspired snacks or meal kits, while gaming platforms may feature Squid Game-themed challenges or in-game events to captivate fans.
Through these collaborations, Netflix aims to maximize Squid Game’s cultural impact, leveraging the global reach and fan engagement to create a buzz long before the new season debuts. These partnerships help build a bridge between the show’s digital and real-world experiences, creating a deeper connection with its audience.

Marketer’s playbook for 2025: Content, influencers & CX are the play

Marketer’s playbook for 2025: Content, influencers & CX are the play

As 2024 draws to a close, marketing leaders are reflecting on key lessons from the year and looking ahead to 2025. They emphasize the importance of personalized marketing, AI-driven strategies, and sustainability. The rise of new technologies like AR, VR, and deeper e-commerce integrations are expected to shape 2025. Consumer behavior trends, such as a growing focus on health and well-being, will influence brand messaging. Marketing professionals are preparing for a more innovative and customer-centric year, building on the insights gained from 2024.

Why ASUS is going all in on PC gaming in a mobile-first market

Why ASUS is going all in on PC gaming in a mobile-first market

The head of marketing discusses the brand’s impressive growth trajectory, emphasizing key milestones in revenue, market share, and expansion. The conversation highlights the company’s focus on community-driven marketing strategies, detailing how engaging with customers and leveraging user-generated content have fostered brand loyalty and deepened customer relationships. A significant portion of the discussion centers on the business of refurbished laptops, where the marketing leader explains the value proposition of affordable, eco-friendly technology and how they differentiate these products in a competitive market. Additionally, the head of marketing touches on other key initiatives, such as sustainability efforts, product innovation, and digital transformation, underscoring the brand’s commitment to staying ahead of market trends and providing customers with high-quality, impactful solutions.