Brandvibez Top Headlines

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions
- April 9, 2025
- By Sathya Udaiyar
After McDonald’s, Burger King launches a Korean menu
- April 9, 2025
- By Kashish Ghosh
Second-screen supremacy: YouTube’s answer to IPL’s cluttered ad landscape
- April 9, 2025
- By Sathya Udaiyar
Go! Biryan announces Zaheer Iqbal as its first brand ambassador
- April 9, 2025
- By Kashish Ghosh

Latest Articles

Hero Karizma named title sponsor for MTV Roadies season 20

January 9, 2025
By ABHISHEK KAHAR

With Avvatar Sports Nutrition and POCO as co-sponsors, the show will air on MTV and stream on JioCinema. more discriptionThe exciting cricket partnership takes another step forward with Avvatar Sports Nutrition and POCO joining as co-sponsors for the upcoming season. This collaboration will be a part of a highly anticipated cricket event that will be aired on MTV and streamed on JioCinema, making it easily accessible to a wider audience across India and beyond.

Avvatar Sports Nutrition, a leading name in sports health and nutrition, will bring its expertise to the event, aligning itself with the athletic and high-performance nature of the sport. Their association with the event reflects their commitment to supporting sports enthusiasts and athletes in maintaining peak physical performance.

POCO, the global smartphone brand, will add a modern tech edge to the event as a co-sponsor, reflecting its focus on cutting-edge innovation and high-quality performance. By partnering with such a high-profile event, POCO strengthens its connection with younger audiences who are passionate about both sports and technology.

The event will be aired on MTV, ensuring it reaches a wide, diverse, and young audience. MTV’s wide reach will ensure the event gets maximum exposure through its popular platform. Additionally, for viewers who prefer to watch digitally, the event will also be streamed on JioCinema, ensuring accessibility across various devices, anywhere, anytime.

This multi-platform approach, combined with Avvatar and POCO’s co-sponsorship, is set to elevate the viewing experience, offering an engaging and high-energy cricket experience for fans and participants alike.

Eurogrip Tyres signs M S Dhoni as brand ambassador

January 9, 2025
By Prakash Kaunder

Mahendra Singh Dhoni, often known as MS Dhoni, has been chosen as the brand ambassador for Eurogrip, a prominent brand specializing in automotive tires. As the face of Eurogrip, Dhoni will endorse the entire range of Eurogrip products, which includes tires designed for motorcycles, scooters, and commercial vehicles, among other automotive products.

Dhoni’s association with Eurogrip aims to strengthen the brand’s presence in the market, using his widespread popularity and trusted image as a leader both on and off the cricket field. His appeal as a sports icon, known for his strategic mindset, reliability, and high-performance qualities, makes him a fitting choice for endorsing a product that promises durability, safety, and performance.

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

January 8, 2025
By Prakash Kaunder

e company has recently announced a significant global sponsorship deal in the world of cricket. As the principal sponsor and official logistics partner, it will support two major franchises: Chennai Super Kings (CSK) in India and Johannesburg Super Kings (JSK) in South Africa. This partnership will involve providing logistical support and brand visibility across various cricket-related activities, including team apparel, promotional events, and global marketing campaigns.

Chennai Super Kings (CSK) is one of the most successful franchises in the Indian Premier League (IPL), and their presence is a major draw for cricket fans in India and globally. Similarly, Johannesburg Super Kings (JSK) represents the team’s growing footprint in South Africa’s cricket scene, potentially reaching a new audience across Africa. As a principal sponsor, the company’s branding will be prominently featured during matches, on player uniforms, and in official promotional materials.

Air India launches ‘Fly Prior’ service for same-day early departures

January 8, 2025
By ABHISHEK KAHAR

This new service lets passengers take a flight up to 12 hours earlier than booked, if both flights are on the same day The service you’re referring to is likely a new offering introduced by certain airlines, allowing passengers to change their flight to an earlier time on the same day, as long as both flights are booked on the same day. This can be particularly useful for passengers who experience changes in their schedule or want to arrive at their destination sooner.

Here’s a breakdown of how the service generally works:

Same-Day Flexibility: If you have a flight booked but wish to travel earlier, the airline might allow you to switch to a flight departing up to 12 hours before your original booking.

Eligibility: The key conditions usually include that both flights must be on the same day and sometimes the same route. There may also be certain restrictions, such as availability of seats on the earlier flight or specific classes of tickets that are eligible.

Process: The passenger can request to change their flight either through the airline’s website, app, or customer service. If there are available seats, the passenger will be moved to the earlier flight without additional costs or with minimal fees.

Benefits: This flexibility can be a great convenience for travelers who want to change their plans last minute due to personal reasons or other factors, such as better connection times, earlier arrival at their destination, or a change in work or meeting schedules.

This type of service offers more convenience for customers and aligns with the growing trend of offering flexible travel options. Keep in mind, specific terms and conditions vary from airline to airline, so checking with the airline for the exact details is important.

Ramraj Cotton announces Abhishek Bachchan as brand ambassador

January 8, 2025
By prakash kaunder

A major collaboration is underway as Bollywood megastar Amitabh Bachchan is set to represent Ramraj, a well-established brand known for its premium collection of traditional Indian clothing, including dhotis, shirts, and kurtas. This partnership marks an exciting new chapter for the brand, as it seeks to further strengthen its presence in the market and appeal to a broad audience across India.

To kick off the collaboration, Ramraj will launch a massive 360-degree marketing campaign that will feature Bachchan in a central role. The campaign is designed to be multi-faceted, spanning a variety of media platforms such as television, print, digital ads, social media, and even outdoor billboards. This integrated approach will ensure the message reaches a diverse audience, from rural to urban areas, leveraging the star power of Bachchan to create a strong emotional connection with consumers.

The campaign will highlight Ramraj’s commitment to quality and traditional craftsmanship while showcasing its modern appeal, making it relevant to both younger and older generations. As a brand rooted in Indian heritage, Ramraj aims to strengthen its association with values like culture, authenticity, and style—qualities embodied by Bachchan himself. His iconic image and trusted persona make him an ideal ambassador to reinforce the brand’s reputation for premium, authentic clothing.

Ramraj’s goal with this partnership is not just to promote a product but to tell a story—one that celebrates tradition while embracing modern-day sensibilities. With Bachchan as the face of the brand, the campaign is expected to have a wide-ranging impact, influencing consumer perceptions and driving new growth for Ramraj. This strategic move aligns with the brand’s vision of becoming a household name in Indian fashion, combining a rich legacy of traditional attire with the contemporary relevance needed to thrive in today’s competitive market.

Hero Karizma named title sponsor for MTV Roadies season 20

January 8, 2025
By prakash kaunder

With Avvatar Sports Nutrition and POCO as co-sponsors, the highly anticipated show is set to air on MTV and stream on JioCinema, offering viewers an exciting blend of entertainment, fitness, and technology. Avvatar Sports Nutrition, a brand known for its premium sports supplements, brings a focus on health and well-being, aligning perfectly with the show’s dynamic and energetic theme. POCO, the innovative smartphone brand, adds a tech-driven edge to the experience, connecting with young, digitally engaged audiences. The show will captivate viewers through its engaging content, broadcast on MTV for a traditional TV audience, and stream on JioCinema, ensuring access to a broader, digital-savvy audience. This collaboration promises to deliver an unforgettable viewing experience, featuring entertaining content, exclusive promotions, and an interactive platform for fans.