Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins
Snitch, a Bengaluru-based men’s fashion brand, has emerged as a standout success, achieving a valuation of ₹100 crore in just two years. Featured on Shark Tank India, it secured ₹1.5 crore for 1.5% equity from all five sharks, gaining credibility and exposure.
Post-Shark Tank, Snitch raised ₹110 crore in Series-A funding, launched 35 stores, and expanded into fragrances and accessories. Its redesigned app, with over 2 million downloads, now contributes 70% of online revenue.
With plans to operate 100 stores by 2025, Snitch bridges online and offline retail, leveraging physical stores to build trust and boost Average Order Value. Its humorous Bollywood-inspired ad campaign targets competitors like Zara and H&M, strengthening brand visibility.
By focusing exclusively on men’s fashion, Snitch simplifies shopping and drives high conversion rates, solidifying its position as a leader in the Indian mark
