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Alchemist Marketing Solutions launches new division Buzzwise

Alchemist Marketing Solutions launches new division Buzzwise

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content creators.

Moneycontrol launches ‘Booster Budget’ coverage for Union Budget 2025

Moneycontrol launches ‘Booster Budget’ coverage for Union Budget 2025

The ‘Booster Budget’ coverage is sponsored by Hettich, Angel One, Alvius, CoinDCX, and Toshiba, bringing expert insights into the Union Budget 2025.

Madras HC bars Shaadi.com ad over false ’30-Day Match’ claim

Madras HC bars Shaadi.com ad over false ’30-Day Match’ claim

The Court ruled Shaadi.com’s ad deceptive, citing violations of advertising norms and unfair trade practices.

When Brands Talk: The Rise and Fall of Viral Banter in Marketing

When Brands Talk: The Rise and Fall of Viral Banter in Marketing

Two brands speak to each other in the real world, and suddenly 20 other brands jump into the conversation, but online. What’s happening?

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

Its location next to the DY Patil Stadium in Navi Mumbai turned the hotel into a backdrop for thousands of social media posts and reels created by concert-goers.

Nykaa expands with posh Mumbai store; heats up beauty market game

Nykaa expands with posh Mumbai store; heats up beauty market game

Anchit Nayar, Executive Director & CEO of Nykaa, speaks about the potential of India’s beauty market and his brand’s future expansion plan at the inaugural of its expansive offline store in Mumbai.