Galleri5, an AI-powered platform developed by Collective Artists Network, is revolutionizing brand marketing by combining advanced technology with cultural insights. It simplifies content creation, trend tracking, and real-time analytics, enabling brands to effectively engage their audiences.
A heartfelt Volvo ad spotlighting family values and EX90’s safety features has captivated audiences, contrasting sharply with Jaguar’s “Copy Nothing” campaign. Directed by Oscar-winning cinematographer Hoyte Van Hoytema, the 3:46-minute video follows a first-time father navigating his fears and joys, underscoring Volvo’s commitment to safety and authenticity. While Jaguar’s sleek, progressive rebrand faced backlash for being “out of touch,” Volvo’s emotional storytelling resonated deeply, setting a new standard for automotive marketing.
Tata CLiQ Luxury has teamed up with Bollywood icon Farah Khan for a witty and engaging social media campaign promoting its Black Friday Sale, live until December 2, 2024. The campaign humorously showcases Farah dismantling celebrity clichés while highlighting irresistible deals on premium and luxury brands. With discounts of up to 50% across categories like apparel, beauty, accessories, footwear, home, jewellery, and more, the sale invites shoppers to embrace the holiday spirit and indulge in affordable luxury.
Beurer India has launched the GL 22 Blood Glucose Monitor, combining German engineering with technology tailored for Indian needs under the “Make in India” initiative. Unveiled by brand ambassador Sourav Ganguly, this device offers advanced features like average readings over 7, 14, 30, and 90 days, aiding effective diabetes management. With a focus on innovation, affordability, and expanding accessibility, Beurer aims to empower users and promote proactive health management across India.
The campaign has been created by Ogilvy India and directed by Shashanka Chaturvedi.
Freedom Cooking Oil’s ‘Courtroom’ campaign tackles oil adulteration, urging consumers to choose quality sunflower oil for better health
