Garnier Black Naturals has partnered with MS Dhoni and Sakshi Singh Dhoni for a campaign showcasing their trust in the brand’s natural-looking hair colour. The TVC, featuring Dhoni’s iconic T-gesture, highlights the couple’s authenticity and the brand’s reliability.
As part of the partnership, the Kshema logo will feature on the playing and practice kits of the Punjab Kings team.
The campaign features a film highlighting women participating in various sports like running, swimming, yoga, and fitness. It challenges traditional labels, reinforcing that they are athletes.
Director Arivazhagan tries to play it safe and sound with the Aadhi-starrer ‘Sabdham’, which, with uninspiring scares and an underwhelming flashback, feels like a far cry when compared to their previous collaboration ‘Eeram’
The film is conceptualized and executed by Ogilvy India.
B2B marketing is typically characterised by data-driven insights and analytical tools aimed at solving problems and improving targeting. However, Simpl, a buy-now-pay-later (BNPL) company, has taken a different approach by using Bollywood themes to communicate its message.
