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KViz master KV is making quizzing cool again; will brands quiz along?

KViz master KV is making quizzing cool again; will brands quiz along?

Comedian Kumar Varun turned quiz master in 2020. He hopes to create an analogue of the Bournvita Quiz Contest for colleges. Will his niche content find brand sponsorship?

PVR INOX reports highest quarterly ad revenue of Rs 1,486 mn since Covid

PVR INOX reports highest quarterly ad revenue of Rs 1,486 mn since Covid

Pushpa 2 contributed 36% of Q3’s India box office collections and 12% of CY 2024’s total India box office earnings.

SMFG India Credit launches brand film on SME loans

SMFG India Credit launches brand film on SME loans

The brand film has been conceptualized and executed by White Rivers Media.

Veeba partners with Celebrity MasterChef India

Veeba partners with Celebrity MasterChef India

Veeba’s range of sauces and condiments will be part of Celebrity MasterChef India.

Aamir Khan time-travels for Charged by Thums Up—this time as a caveman

Aamir Khan time-travels for Charged by Thums Up—this time as a caveman

The first campaign reunited Khan with Darsheel Safary, his co-star from the movie Taare Zameen Par, after 17 years.

Mokobara addresses white labelling allegations with 10% discount using ‘WHITELABEL’ code

Mokobara addresses white labelling allegations with 10% discount using ‘WHITELABEL’ code

The former chief of staff responded by defending the brand’s originality and intellectual property integrity amid the white-labelling allegations.