UST, the digital transformation solutions company, has signed a memorandum of understanding (MOU) with Western Sydney University (WSU), a university in Australia, to collaborate on advancing agritech solutions.
Sebamed, the German skincare brand marketed by USV Pvt. Ltd – a unveils its new campaign, ‘Project Skin Deep.’
Javed Sayed, Chief Content and Strategy Officer at Moneycontrol, reflects on the platform’s journey to reaching one million paying subscribers, strategic efforts, and more.
redBus has launched a groundbreaking Primo brand campaign leveraging generative AI to create over 300 hyper-customized ads for its top-rated bus operators. The campaign, available in 8 regional languages, uses AI-driven video and audio personalization to highlight operators’ commitment to safety, reliability, and quality. Designed to empower small and medium-sized bus operators, these unique ads showcase operators as the heroes of their own stories, boosting brand visibility and engagement in a competitive market.
Prime Video’s award-winning original movie The Mehta Boys received an outpouring of praise at its highly anticipated Asia premiere at the 55th International Film Festival of India (IFFI). The film captivated and deeply resonated with audiences through its authentic, and compelling portrayal of a father-son relationship.
ECE Elevators, a division of the Birla Group, has launched a captivating ad campaign featuring four short films that blend humor and storytelling to highlight the brand’s core offerings: smooth rides, long life, zero breakdowns, and aesthetics. Developed by BEI Confluence and Framera Productions, the campaign presents slice-of-life narratives with witty twists, making elevator experiences relatable and engaging for modern audiences. It aims to celebrate ECE’s legacy while connecting with Gen Z and future buyers through fresh, memorable storytelling.
