Tanishq is amplifying its focus on women by featuring women-centric ads throughout 2025, celebrating their strength and diversity.
Pelki Tshering, the Chief Marketing Officer of Tanishq, provides valuable insights into the brand’s creative vision and strategic direction for 2025, shedding light on the thought process that drives their marketing campaigns. With a keen understanding of evolving consumer behaviors, Tshering discusses how Tanishq’s approach is centered around celebrating the modern Indian woman, reflecting both her individuality and her diverse journey.
