Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

Blissclub launches ‘Freedame’, a new innerwear collection for women

December 3, 2024
By Sonali kamble

The launch is accompanied by a campaign featuring three films, each addressing the common struggles women face with traditional bras and panties.

Solethreads appoints Shruti Hassan as Brand Ambassador

December 3, 2024
By Sania Khan

Solethreads, a homegrown leader in sneakers, flip-flops, and slides, has partnered with actress and youth icon Shruti Haasan as its brand ambassador. This collaboration reflects Solethreads’ ethos of ‘Defy the Default,’ celebrating individuality and self-expression. With Shruti’s bold persona and deep connection to youth culture, the campaign, guided by ABC Studios and entrepreneur Sarvesh Shashi, showcases the brand’s innovative designs and empowers the next generation to embrace uniqueness. Together, they redefine fashion by breaking norms and setting new standards of creativity and authenticity.

Rishabh Pant stars in Nasher Miles’ new campaign for Gen Z travellers

December 2, 2024
By Sania Khan

Nasher Miles has unveiled a vibrant campaign, “The Trip Starts with Nasher Miles,” featuring cricket star Rishabh Pant. Targeting millennials and Gen Z, the campaign highlights the Paris, Coorg, and Zanzibar luggage collections through stylish and adventure-inspired narratives. Each ad film showcases Pant embracing unique travel experiences, blending functionality with bold self-expression.

With 700+ retail outlets and plans for exclusive brand stores, Nasher Miles aims to transform travel gear into a lifestyle statement. Rishabh Pant celebrates the bags as “travel companions” that embody personality and adventure, perfectly aligned with the brand’s ethos of individuality and innovation.

SRK becomes marriage counsellor to Ralia in new ad for Rungta Steel

December 2, 2024
By Sania Khan

Rungta Steel’s latest ad brings together Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, reprising their iconic roles from Dear Zindagi, Yeh Jawaani Hai Deewani, and Gully Boy respectively. Showcasing nostalgia marketing at its finest, the humorous narrative blends cinematic charm with Rungta Steel’s promise of durability, creating an engaging, memorable campaign. This trend of reviving beloved characters continues to captivate audiences, highlighting the emotional power of nostalgia in modern advertising.

Zepto crosses Rs 1,000 crore in annualised ad revenue

December 2, 2024
By Sonali Kamble

Co-founder and CEO Palicha declared it on LinkedIn less than a week after Zepto launched an in-house ad platform for brands and sellers.

Decoding Gen Z’s content diet

December 2, 2024
By Sonali Kamble

Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.