Marketing News Punjab Kings name Kshema General Insurance as official IPL partner
As part of the partnership, the Kshema logo will feature on the playing and practice kits of the Punjab Kings team.
As part of the partnership, the Kshema logo will feature on the playing and practice kits of the Punjab Kings team.
The campaign features a film highlighting women participating in various sports like running, swimming, yoga, and fitness. It challenges traditional labels, reinforcing that they are athletes.
Director Arivazhagan tries to play it safe and sound with the Aadhi-starrer ‘Sabdham’, which, with uninspiring scares and an underwhelming flashback, feels like a far cry when compared to their previous collaboration ‘Eeram’
The film is conceptualized and executed by Ogilvy India.
B2B marketing is typically characterised by data-driven insights and analytical tools aimed at solving problems and improving targeting. However, Simpl, a buy-now-pay-later (BNPL) company, has taken a different approach by using Bollywood themes to communicate its message.
Shreyas, Rahul and Hardik chip in with vital contributions in Men in Blue’s first knockout stage win over the World champion since 2011; Shami claims three as Smith’s men get bowled out for 264