Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

AIFF signs commercial agreement with Shrachi Sports, and Sony Sports to telecast I-League matches

December 4, 2024
By Sania Khan

The AIFF has partnered with Shrachi Sports Endeavour to produce and broadcast 338 matches across premier football competitions like the I-League, IWL, and national championships for the 2024-25 season. Matches will stream on Sony Sports’ app, with 110 I-League games aired live on TV. AIFF Secretary General Anilkumar hailed the deal as pivotal for Indian football’s growth, while Shrachi Sports MD Rahul Todi emphasized its role in showcasing talent with HD production. The partnership aims to boost visibility, grassroots development, and global recognition for Indian football.

Zepto aims for IPO in 2025 with a focus on full Indian ownership

December 4, 2024
By Sania Khan

Zepto, the quick commerce pioneer, raised $350M from Indian investors, advancing its goal to become a fully Indian-owned entity and achieve profitability ahead of its anticipated IPO in 2025. CEO Aadit Palicha highlighted Zepto’s job creation, fair pricing, and global innovation in delivering essentials within 10 minutes. Zepto is rapidly scaling, expanding to 50+ cities, and achieving profitability milestones, with its Zepto Cafe segment set to surpass ₹1,000 crore in revenue. Despite competition, Zepto remains confident in its execution, focusing on growth and market leadership in India’s burgeoning quick commerce space.

Can advertising soothe Goa’s tourism woes?

December 4, 2024
By Sonali kamble

Tourists in Goa and locals seem to be at odds with one another. We asked creative leaders whether a bit of advertising magic could help everyone relax or not.

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

December 3, 2024
By Sonali kamble

With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3, and Tier 4 cities.

Publicis India’s FlexForward turns OOH waste into useful products

December 3, 2024
By Sonali kamble

In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women’s utility pouches.

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

December 3, 2024
By Sania Khan

Wakefit’s #Gaddagiri campaign humorously satirizes Zomato’s Chief of Staff job listing, where applicants were required to pay ₹20 lakh upfront. The campaign highlights how poor decision-making can stem from sleep deprivation, promoting Wakefit’s mattresses with the tagline “Lafda tab hota hai, jab tum barabar nahi sota” (Trouble arises when you don’t get enough sleep). Using humor to address the serious issue of sleep deprivation, Wakefit encourages better sleep for improved decision-making, resonating with millennials and Gen Z who face modern workplace challenges.