CaratLane’s latest campaign, “The Nudge,” offers a realistic and heartfelt take on proposals, focusing on the small, everyday moments that can lead to commitment. Eschewing grand gestures, the BBH India-conceptualized film gently encourages men to take the plunge, emphasizing the emotional significance of proposing within the context of modern Indian relationships and highlighting CaratLane’s engagement ring collection.
The campaign has been conceptualised and executed by DDB Mudra Group.
Italian luxury brand Paul & Shark announces Indian cricket star KL Rahul as its first-ever global ambassador. Blending sport, style, and sophistication, the partnership launches with the Spring/Summer 2025 campaign, spotlighting Rahul as the face of modern luxury with a global edge.
India’s media and entertainment industry is undergoing a major shift, driven by digital innovation, regional growth, and bold investments. With rising demand for culturally relevant content, India is emerging as a global hub for storytelling and content creation.
Meta expands its Teen Account safety features beyond Instagram to Facebook and Messenger, introducing stronger content controls, contact restrictions, and time management tools to promote a safer digital environment for users under 16. The update reflects Meta’s commitment to youth well-being and parental empowerment across its platforms.
Babil Khan addresses a recent social media controversy surrounding a deleted video, clarifying that his intentions were misinterpreted and rooted in admiration for fellow artists. The actor shares his perspective, supported by his peers and family, while urging the public to focus on art rather than personal drama.
