Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

IndiGo sues Mahindra Electric over use of ‘6E’ in its new electric car

December 5, 2024
By Sania Khan

IndiGo has filed a trademark infringement suit against Mahindra Electric in the Delhi High Court, contesting the use of “6E” in Mahindra’s upcoming BE 6E electric car, slated for a February 2025 launch. IndiGo, which uses “6E” as a key part of its brand identity, argues the overlap risks consumer confusion and dilutes its trademark.

While Mahindra has trademarked “BE 6E” under motor vehicle classifications, IndiGo registered “6E Link” across various advertising and airline service categories. The legal dispute underscores the challenges of protecting trademarks across industries. A hearing is scheduled for December 9.

Rolls-Royce reaches $63 billion valuation for the first time

December 5, 2024
By Sania Khan

Rolls-Royce Holdings Plc has surpassed £50 billion ($63 billion) in market value, driven by robust demand for its long-haul jet engines like the Trent XWB for Airbus aircraft. The company’s stock has risen 97% this year and over sixfold since late 2022, making it the top performer on the Stoxx Europe 600 index. The surge is fueled by increased global air travel post-pandemic, boosting engine sales and service revenue, solidifying Rolls-Royce’s leadership in the aerospace industry.

Allen Institute in talks to acquire Unacademy at $800 million valuation: ET

December 5, 2024
By Sania Khan

Allen Career Institute is in advanced talks to acquire Unacademy for $800 million, a sharp drop from the edtech startup’s $3.4 billion valuation in 2021. The deal, led by Bodhi Tree and Unacademy co-founder Gaurav Munjal, includes a share swap and cash payouts for founders and investors. This merger, if finalized, will combine Allen’s offline expertise with Unacademy’s digital capabilities, reshaping India’s edtech landscape. Post-merger, Unacademy’s co-founders are expected to exit as the company continues restructuring efforts amidst industry-wide consolidation

Two weeks post rebrand, Jaguar keeps the pot stirring with a new car

December 4, 2024
By Sonali kamble

The brand faced some harsh criticism over its rebranding. But it has redoubled its efforts with the recent revelation of the new Type 00 (pronounced Type Zero Zero) car.

BIG FM joins Hockey India League 2024-25 as official radio partner

December 4, 2024
By Sania Khan

BIG FM Teams Up with Hockey India League for 2024-25
BIG FM has joined the Hockey India League (HIL) as the official radio partner for the 2024-25 season. Beginning December 28, 2024, in Rourkela and Ranchi, the season includes the historic debut of the Women’s Hockey India League alongside the men’s competition. This partnership aims to amplify hockey’s reach, with BIG FM’s engaging content connecting fans nationwide. Leveraging radio’s extensive reach, the collaboration promises to reignite passion for #IndiaKaGame, bringing live updates, inspiring stories, and campaigns to the forefront, uniting India in support of its national sport.

The rise of Chill Guy: How a laid-back dog conquered the internet

December 4, 2024
By Sania Khan

Chill Guy: The Internet’s New Icon
Created by artist Philip Banks, Chill Guy is a laid-back anthropomorphic dog who’s taken social media by storm. First introduced on Instagram in October 2023, his effortless cool—marked by a cozy grey sweater, rolled-up jeans, and red trainers—has made him a cultural symbol of calm amidst chaos. From memes to marketing campaigns with brands like Sprite and NFL on CBS, Chill Guy has become a global sensation. As Banks protects and expands his creation through crowdfunding and licensing, Chill Guy proves that sometimes, the coolest thing you can do is simply chill